#data

As competition around algorithms will remain the most heated battleground for ad tech companies, excellent results all start with the quality of data. The old adage, ‘garbage in, garbage out’ has never been more apt. As it turns out, first-party data is not only the new gold standard for advertising, it’s set to become the legal benchmark too when the GDPR is enforced.

Spark has made some improvements over Hadoop but where are we now with this mess? John Davies will shed some light on this issue and point out the latter’s importance even as time goes by and Spark challenges its reign.

Big data has made big wins for a small few. But there’s still plenty of ways for companies to hurt themselves trying to hop on the analytics bandwagon.

A practical introduction to the Federation plugin by Alvaro Videla, author of ‘RabbitMQ in Action’.

NoSQL sceptics have field day after MongoDB posts – and later amends – guide to scaling up to 100GB.

NoSQL sceptics have field day after MongoDB posts

From JavaOne – JAXenter talks Hazelcast 3, Rod Johnson, and the future of distributed computing with Talip Ozturk and Miko Matsumura.

Sumo Logic competitor gets extra $10m in bank, celebrates by unveiling new UI and analysis tools.

Sumo Logic competitor gets extra $10m in bank, celebrates by unveiling new UI and analysis tools.

Users of JVM languages are rolling in it (though not as much as ActionScript devs) according to data from GitHub.

Users of JVM languages are rolling in it (though not as much as ActionScript devs) according to data from GitHub.

Franklin Herbas, senior strategist of technology innovations in the SAP Technology Platform, talks about the role of PaaS in the midst of today’s mobile, social, and big data revolutions in this talk from JAXConf 2013. Franklin will aslo talk about what to consider when evaluating a PaaS and how you can utilize leading technologies, like in-memory computing, to quickly build and deploy innovative cloud apps that take advantage of, and contribute to, the real-time big data revolution. Filmed by Marakana – www.marakana.com

Yahoo engineers integrate Twitter’s stream processing tech with Hadoop for scalability and data-sharing.

The Cascading company reveal their plans following March’s $4m investment and unsurprisingly, it centres around the application framework.