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#data

It all boils down to GDPR

If it runs on garbage data, your beautiful machine’s going nowhere

As competition around algorithms will remain the most heated battleground for ad tech companies, excellent results all start with the quality of data. The old adage, ‘garbage in, garbage out’ has never been more apt. As it turns out, first-party data is not only the new gold standard for advertising, it’s set to become the legal benchmark too when the GDPR is enforced.

Recorded in front of a live JAXConf audience

The New Reality: The Role of PaaS in Technology Innovation

Franklin Herbas, senior strategist of technology innovations in the SAP Technology Platform, talks about the role of PaaS in the midst of today’s mobile, social, and big data revolutions in this talk from JAXConf 2013. Franklin will aslo talk about what to consider when evaluating a PaaS and how you can utilize leading technologies, like in-memory computing, to quickly build and deploy innovative cloud apps that take advantage of, and contribute to, the real-time big data revolution. Filmed by Marakana – www.marakana.com