Pandemic means new chances for EdTech
Coronavirus has accelerated the digital transformation of business. Innovative educational companies might seize the opportunity. Today, almost all social and economic life has moved to the Internet and new challenges regarding remote work arise.
If before the outbreak of the pandemic there were still entrepreneurs left who did not appreciate the importance of new technologies in business, then surely the events of recent weeks have forced them to change their minds. The coronavirus has driven entire societies into a domestic quarantine and made us more dependent on the internet and new technologies than ever.
Today, almost all social and economic life has moved to the Internet. Business owners have been put against the wall, having the choice of either quickly switching their business to online or saying goodbye to their existing business. Not everyone was given such a comfort – because in some sectors (e.g. food service) quarantine simply means a death sentence for companies, or at least the necessity of a long-term suspension of business.
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New challenges await those who had to enter the path (or rather a motorway) to a forced digitization. First of all, existing services and products have to be remodelled so that they could be distributed online. Then, reformulated offer requires the adaptation of the marketing message, and often even the development of completely different ways of contact with the customer. These fundamental challenges are even more difficult to carry out in the remote working conditions.
“The revolution in shaping products and services, work organization and marketing strategy means an increase in the importance of IT in business. It strengthens the demand for digital skills. It is not just about specialists, responsible for implementing solutions at the tactical level. IT qualifications will increasingly be required from managers, because without them managers will not be able to set out strategies and create paths for the company’s development. It will be difficult for them to even understand the reality around us” says Marcin Tchórzewski, CEO of Coders Lab of the IT School, the biggest coding bootcamp in the CEE region with franchised branches in Romania and Indonesia.
When the dust settles, the world will no longer be the same. The changes that we are now implementing ‘ASAP’, thinking that these are only temporary, anti-crisis solutions, will permanently fit into the market landscape and quickly start to set trends in business. The demand for employees with technological background will only grow. At the same time, the automation of processes in companies will continue, additionally accelerating the liquidation of traditional positions.