Vibhuthi Viswanathan

Vibhuthi Viswanathan
Vibhuthi Viswanathan is an avid follower of the latest trends in the world of Technology. Her writing aims to engage and educate the readers on all things Tech. She currently curates content for SpringPeople, a premier Corporate training  provider for high-end and emerging technologies, methodologies and products. Partnered with parent organizations behind these technologies, SpringPeople delivers authentic and most comprehensive training on related topics. When she is not twirling with words and pauses at SpringPeople, she binge reads popular literature.

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The next step in ML/AI

The implication of AI & ML on the marketing landscape

Artificial intelligence and machine learning are changing how marketing campaigns work for many companies. They make it possible to transform datasets that allow better decision-making. However, it is not a magic solution, and there are still a few things you should not do when implementing AI and ML.