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Business Intelligence

What is driving analytics adoption?

Arun Mysore

Interest in business analytics is surging worldwide. Quoting IDC, Reseller News reports that enterprises in Australia and New Zealand (ANZ) are investing in ‘predictive analytics’ to gain ‘competitive advantage’.

Analytics is no longer limited to small strata of users, but diffusing widely within enterprises. Reseller News attributes the growing adoption of analytics to:

  • Improvements in performance, availability, and user interfaces of BI solutions
  • Growing sophistication of BI solutions
  • Growing support from CFO offices and company boards which are grasping its merits
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