Today’s tech partnerships
Today’s technology landscape is changing. As companies realize they can no longer be jacks of all trades, the approach to partnerships is shifting.
Instead of creating new departments to fill a technology void, enterprises of all sizes are realizing the value of partnering with other technology companies – ones that are experts in areas of strategic benefit. This opens up a market for specialized companies that integrate other businesses, replicating the sharing economy in enterprise form. Rather than having overlapping, competing offerings, each of the companies specializes in one area – one does testing, another does monitoring, a third one does security – so that needs are met with complimenting services. In fact, companies are now evaluating their compatibility with other companies while building out products and offerings.
It’s an API world
These new relationships often occur through the integration of APIs. Just like in the consumer landscape, apps are taking over the way enterprises get work done. In fact, there are 1.5 million applications available for both consumers and enterprises! This is partly due to the changing specialization economy, in which developers and companies are choosing one thing to become specialized in, and make that their area of expertise. Instead of building out massive product portfolios within a legacy offering that may not even provide the levels of agility and flexibility needed to get the job done correctly, companies are turning toward APIs to choose the right tool for the job. Today applications integrate with one another to offer tools for the enterprise’s needs. Examples of this include AWS and Jenkins APIs, which allow developers to use the platforms to create personalized applications. Even consumer apps the size of Uber have back-end API partnerships with a slew of travel-oriented companies, such as TripAdvisor, OpenTable and United Airways. These APIs behind the scenes boost convenience for users without them even realizing it.
Inside a technology partnership
Recently, BlazeMeter announced a partnership with application intelligence experts AppDynamics. This partnership is an example of two distinctly specialized companies that function together but have separate tools teaming up that provide individual components to ensure tests are well orchestrated. This partnership especially helps developers to better address the issues that impact application performance, through driving the load to make sure they are accurate for tests, as they account for user behaviors, various sources of traffic in the cloud and private networks. Network bandwidth is also tested via the combination of tools. While this partnership is exciting to us, if it really does its job, users will reap the benefits of the partnership without knowing the ‘why’ behind it.
From a technical standpoint, AppDynamics offers BlazeMeter users the ability to measure critical metrics to identify problem areas at a much faster rate. For instance, if there is slowdown on a home page, this partnership gives users a heat map of exactly where the slowdowns are and what is causing them. When a developer or trouble shooting team wants to see these in more depth, they are able to dive into the application stack through AppDynamics and identify the trouble spots. Because they specialize in listening into the application stack to trigger code to get a deeper understanding of what is happening in the code, they are able to accurately identify what caused a slowdown for how many seconds in the BlazeMeter load test. This allows the developers to explore the issue and ultimately fix it. Without these added insights, test slowdowns may turn into a “black box” test, in which the culprit is never identified.
Partnerships allow each company to do what they do best
The BlazeMeter/AppDynamics partnership is an example of an important alliance in the industry because each company is using the expertise of the other. This frees up time for BlazeMeter to focus on load testing, and AppDynamics to focus on monitoring and intelligence. Today companies are much more specialized; trying to do everything in-house can actually be unfavorable because this action could be more distracting than beneficial. In fact, it is more and more common for developer technologies to be built to operate completely interchangeably with a variety of companies in any industry, and there is an increased focus on corporate partnerships. The API landscape is only getting stronger, and partnerships are at the leading edge.