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Half tech, half apparel

The tech side of Nike: creating open-source content to fight off competition

Gabriela Motroc
Nike

Woman walking on the treadmill image via Shutterstock

Nike recently released three open-source projects on GitHub. Although this may come as a surprise for some Nike fans, the marriage between apparel and tech is no longer something unique. Apparel heavyweight Adidas is no stranger to GitHub accounts for sharing projects either.

Nike is known as one of the apparel giants, but for the past years it has consistently dipped its toes into the tech world. The company has a plethora of apps on the App Store, as well as a website dedicated to developer APIs for Nike Fuel.

Its three open-source projects on GitHub represent the latest attempt to get deeper into the tech world; Nike recently published  a distributed tracing solution for Java, a JSON parsing framework and a lightweight logging library written in Swift.

Innovation is Nike’s latest promise

If you’ve read Clayton Christensen’s book The Innovator’s Dilemma, you know by now that Nike is trying to stay relevant and maintain its status quo by tapping into new business possibilities with tech-friendly products. One such example is the Nike HyperAdapt 1.0, the first performance vehicle for Nike’s latest platform breakthrough, adaptive lacing. According to the official announcement, “the shoe translates deep research in digital, electrical and mechanical engineering into a product designed for movement. It challenges traditional understanding of fit, proposing an ultimate solution to individual idiosyncrasies in lacing and tension preference.”

The Nike HyperAdapt 1.0 will be available only to members of Nike+. The news that Nike restricted self-lacing trainers to app users should not come as a surprise since the apparel giant is trying to present itself as a tech-friendly company. Estimize’s Christine Short told Yahoo! Finance last year that she thinks of Nike “just as much as a tech company as they are an apparel company.” Mission accomplished.

Author
Gabriela Motroc
Gabriela Motroc is editor of JAXenter.com and JAX Magazine. Before working at Software & Support Media Group, she studied International Communication Management at the Hague University of Applied Sciences.

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