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#ux

Interview with Nancy Hua, CEO of Apptimize

“Apps need to show value before they can ask for information”

Users want the apps on their phones to always deliver value – not satisfying their expectations will eventually lead to lower ratings and more regular uninstalls. So how can we prevent that from happening? We asked Nancy Hua, CEO of Apptimize, to explain what it means to truly optimize an app.