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#ux

It all comes down to usability

5 UX tips to design better mobile apps

#ux

Sometimes designing a mobile app sounds simple, but it can be anything but. How do you come up with an app design that is engaging for your users? Here are some UX tips for designing better mobile apps and what developers and designers should focus on.

Interview with Nancy Hua, CEO of Apptimize

“Apps need to show value before they can ask for information”

Users want the apps on their phones to always deliver value – not satisfying their expectations will eventually lead to lower ratings and more regular uninstalls. So how can we prevent that from happening? We asked Nancy Hua, CEO of Apptimize, to explain what it means to truly optimize an app.