#ux

Users want the apps on their phones to always deliver value – not satisfying their expectations will eventually lead to lower ratings and more regular uninstalls. So how can we prevent that from happening? We asked Nancy Hua, CEO of Apptimize, to explain what it means to truly optimize an app.

If you had the chance to read Steve Krug’s book Don’t Make Me Think: A Common Sense Approach to Web Usability, you probably know by now that Bitcoin’s UX is a nightmare. Let’s dissect the challenges and find out if this digital currency is bound to be a hot mess.

You mightn’t think it’s always critical. But a product’s success or failure can often depend on one developer’s UX sensitivity. Firefox lead designer Philipp Sackl talks to us about what exactly developers need to know about UX.

How can we take the principles of design and stretch them to examine the intangible aspects of UX?