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Interview with Nancy Hua, CEO of Apptimize

“Apps need to show value before they can ask for information”

Users want the apps on their phones to always deliver value – not satisfying their expectations will eventually lead to lower ratings and more regular uninstalls. So how can we prevent that from happening? We asked Nancy Hua, CEO of Apptimize, to explain what it means to truly optimize an app.

Tips & tricks

8 UX design techniques for gaming apps

Unlike service-based apps and application software, a gaming app which doesn’t support usability is automatically discarded by players. A gaming app is designed with the sole purpose of entertaining people and if it lacks a good user experience design, it fails big time. Convincing players to try your gaming app (and stay!) becomes a herculean task if it does not offer a great user experience.

50 percent knowledge, 30 percent skill, 20 percent concentrated power of will

Best UI design principles to develop strong mobile apps

Countless of apps spring up daily like mushrooms after the rain, but not all developers have what it takes to make their apps great. By following these steps, you will learn or remember that details make the difference and can make or break an app.

Is your creative gusto hurting your app development process?

Mobile apps are on the rise. Today you have an app for everything you do, be it shopping and paying bills online or keeping a check on your diet and exercise routine. According to a Digi-Capital report, the global revenue of mobile app market will be $70 Billion by 2017 with 200 billion app downloads. The report further indicates that the revenue share of non-game apps will become double, from 26 percent to 51 percent.

Android says goodbye to harmony

Android places bets on OpenJDK

A reference in Hacker News to a code basis commit deemed as “mysterious” gave the starting signal, followed by an official confirmation on the Google website at the end of the year: for the next Android version, Java API implementation will be replaced by OpenJDK, the open source version of JDK.

Get your head out of the sand

Securing the BYOD transformation

By 2017 half of all employees with be required to bring their own device to work. Yet around a third of enterprises have yet to implement a BYOD security policy. David Goldschlag, SVP of Strategy for Pulse Secure looks at the security challenges and best practices needed for successful BYOD deployment.