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#data

Keeping up with the high scores

Next generation of games: the importance of data for instant experiences

The gaming industry is booming and by 2025 it is expected to be worth $300 billion. Companies looking to gain a competitive advantage in the digital world must therefore create unique and dynamic experiences based on best-in-class platforms in order to drive both customer acquisition and continued retention to power the next generation of games.

Taking data to court

Three biggest legal cases about data scraping

The legality of web scraping is still a grey area. Many businesses forbid scraping in their ToS, but these aren’t enforceable in many places. Data scraping businesses need to remain alert and be aware of the implications of legal cases. Let’s review the three biggest legal cases about the current web data scraping ecosystem.

Exploring the options

What’s the best data strategy for enterprises: Build, buy, partner?

When it comes to data solutions, is it worth it to build everything from scratch, co-develop with partners, buy a license from a vendor, or acquire small open source startups? This article examines the different solutions to data strategies and what organizations should consider when evaluating each option.

It all boils down to GDPR

If it runs on garbage data, your beautiful machine’s going nowhere

As competition around algorithms will remain the most heated battleground for ad tech companies, excellent results all start with the quality of data. The old adage, ‘garbage in, garbage out’ has never been more apt. As it turns out, first-party data is not only the new gold standard for advertising, it’s set to become the legal benchmark too when the GDPR is enforced.