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Business Intelligence

‘Ease of Use’ key to drive BI adoption

A new report states that “ease of use”, not necessarily advanced features, is key to achieving high user adoption of BI and analytics tools. Based on 255 survey responses, a new report says ease of use and interface appeal are important factors in making BI more pervasive, particularly beyond the power user base. “When BI is hard, more time is spent learning tools and on routine tasks than on using the data for insight and business improvement,” says the study author. “It’s particularly telling that easy-to-use BI tools are rated as more important than BI features and analytic power.”