How to boost your odds of success

Software testing strategies to boost business growth

Yana Andyol
© Shutterstock / Radachynskyi Serhii

In this article, Yana Andyol explores some software testing strategies that can add value to business success. Get tips such as how to establish long-term cooperation, create well-thought test cases, and how to find a happy medium between manual and automated QA. Implement these strategies early on and you’ll likely see positive results.

Have you ever been part of product development? Those amid the process know that a well-thought-out strategy, planning, and budgeting lie at the core of success. Notably, hot competition on the tech market encourages combining development with effective testing and quality assurance before a product goes live. Yet software testing is often left behind the scenes during the product requirements gathering. Our most recent project of online bookstore releases exemplifies why the requirements phase plays a crucial role in business growth.

The case demonstrates how software QA strategy implemented early on adds value to business success. 

How it works

Study business goals to align them with QA strategy

Limiting software testing increases the chance of system failure, while undetected errors hamper brand reputation and business growth. But this wasn’t the case. First and foremost, it was essential for the business to define the benefits of spending resources on software testing. Although the team of QA engineers wasn’t in-house, business owners communicated the goals on a company-wide level. The approach helped us to figure out the purposes of each department. In such a way, executives, QA engineers, developers shared a common understanding of the desired feature requirements before the first iteration started. 

By doing so, QA specialists contribute to timely product releases by exploring the feature specification early. The role of a software tester at the feature planning stage is to detect the defects early and reduce the risks of project failure. 

Work on task division

Once the goals were clarified, the next step was to effectively distribute the tasks among the QA and development teams. The size and product complexity always define the quantity and competence level of QA specialists to take part in the project. This is the case of dedicated team involvement; the engineers communicated individual tasks compatible with the development strategy and global business goals.

Establish a long-term cooperation

Since our QA engineers participated in the requirements gathering stage, the software quality maintenance and control have become prior tasks for the team. They ensured permanent stability and testability of the project on every development stage: algorithm design, through code writing, compilation phase, software testing.

The approach helped to detect contradictory project requirements, QA & dev teams managed to create a thorough functional background for the system. The experience proves: catching bugs in the early stages of a project is the cheapest way to ensure software quality. Although debugging is also costly, expenses in post-release exceed the funds that could have been spent on their prevention.

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In fact, the QA team didn’t have to study the project on the go; they participated in the strategy at the early stage. They conducted a well-elaborated test design thank to clear understanding of business goals and relevant deadlines. 

What are the benefits for project delivery?

Development control

Active involvement of QA engineers ensured the development adhered to project requirements agreed upon. The feature planning stage was correct, and the product team avoided contradictions between the programming and business goals as a result.


Since the QA engineers were involved in the requirements elicitation phase, they were informed about the individual project specifics. This way, development and QA were aware of the areas requiring more profound testing.

Well-thought-out test cases

A clear sense of requirements scope helped to estimate the required number of test cases with greater confidence. As a background, they reflected the core project needs.

Smooth interface

QA engineers thoroughly checked interface against the critical scenarios of standard UI testing (e.g. via DevTools Console).


The team of software testers recommended the approaches to systemize the requirements and helped to deal with edge case issues.

Consistent quality assurance

Early-stage participation means full-fledged testing and no random system checks. This approach knocked out 99% of the issues users would point out otherwise.

Although the strategy described here turned out to be beneficial for the project, there are some other aspects to consider before software release.

Test the documentation

Apart from code, software product includes documentation, packaging, examples, and technical support. The documentation, in turn, usually consists of a user manual, installation instructions, an overview booklet, README files, online customer support, and other information on how to use the product. All these are essential parts of the software, and, therefore, are subject to profound testing. Since the service manual is a background for the users to work with the software, QA engineers copy the exact actions instructed in the doc and detect the outcomes.

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A well-written software documentation drives:

  • User-oriented software use. Users learn the instructions faster, as clarity prevents them from making mistakes.
  • Trust. Instruction inaccuracy hinders product reliability. Users go wrong with the software functions, can`t figure out the reasons for the delay, unable to deal with consequences. Trust is especially important for the applications with the individual features implemented.

Find a happy medium of manual and automated QA

Automated testing has proven its effectiveness when thoroughly combined with manual quality assurance. Hardly can it be a universal means for software maintenance. Notably, automated testing is useful for large project maintenance, where manual regression testing takes much time. Let your team focus on product parts that require thorough manual testing.

For the finals

For now, not all executive teams view product success and business growth through the prism of a software testing strategy. A shift to a full-scale QA pattern aligns requirements with the overall business path. That’s why the early integration of software testing practices might be just the thing you need to accelerate development and drive project post-release success.


Yana Andyol

Yana is a content marketing manager at QA Madness, a software testing company offering quality assurance and testing services to the clients across the globe. Yana is experienced in applying native advertising techniques, writes a lot about QA processes, keeps track on the latest tech development, and shares her insights about AR/VR industry, Gaming, Start-up growth, B2B marketing.

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