New Activations, or Upgrades?
At Apple event, Steve Jobs claims Apple’s iOS is in the lead, because others are counting upgrades, instead of activations.
At the Apple event at Yerba Buena centre in San Francisco on September 1st, 2010, Steve Jobs claimed that Apple sees 230,000 new activations of iOS devices, per day. However, he then added that “we think we’re ahead of everyone else…..(because)…….we think some our friends are counting upgrades in their numbers.”
Google – presumably believing that Jobs was referring to Android – have responded. A Google spokesperson told Fortune that: “The Android activation numbers do not include upgrades and are, in fact, only a portion of the Android devices in the market since we only include devices that have Google services.”
In June 2010, Google’s Andy Rubin claimed that there are currently about 160,000 Android devices activated daily. However, during the Techonomy conference in August, Google CEO Eric Schmidt announced that 200,000 Android phones were being activated per day. However, there is some speculation that Jobs could have been referring to Nokia. Also in August of this year, the Symbian Foundation revealed it shipped over 27 million devices in the Q2 period – which works out at almost 300,000 per day.
Whoever Jobs was referring to, the community has been quick to point out that Apple’s iOS statistic also includes iPads and iPods – presenting a distorted picture of Apple’s growth in the smartphone market.