The need for Continuous Deployment

Pavan Belagatti
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Today, most organizations find it challenging to innovate quickly enough to satisfy all of their consumers’ expectations. Continuous Deployment to the rescue!

DevOps is a set of principles that tries to solve the problem of innovating quickly with the ultimate goal of achieving full automation of your software delivery pipelines. This is also called Continuous Deployment.

The picture below shows a high-level maturity model for Continuous Deployment. As shown below, there are multiple stages of capability required to achieve Continuous Deployment. It starts with Continuous Integration.


Most organizations today are at L1 or L2 on this maturity model. However, they are constantly looking to reach higher levels of maturity.

Successful companies such as Facebook, Netflix, and Amazon have achieved L3 and L4 maturity and, as a result, deliver more value through software at a faster pace than traditional software organizations. However, organizations that have achieved this maturity level have often invested a significant amount of time and resources in order to create their Continuous Deployment pipelines. This often occurs with highly customized designs that piece together specific, fragmented tools via thousands of lines of custom code. Once created, these customized pipelines have achieved the desired automation and speed. However, they are often inflexible and difficult to change.

The best approach is to achieve the needed maturity without significant investment or unwanted rigidity. You need a perfect platform that does the work for you, from source control to continuous deployment. This allows your organization to focus more on the product and less on doing repetitive and time-consuming developer work, writing a lot of code and accomplishing mundane tasks. If you want to have your own platform this way (that does CI & CD), it’s not possible or may be time-consuming and that’s not your product since it involves a lot of costs, as mentioned earlier, to spin up servers and other supporting resources.

Instead, you need a platform that helps you mature from L1 to L4 (as shown in the above figure) at your own pace without the need to build homegrown pipelines. Nowadays, organizations like Shippable are helping many software-powered organizations to innovate their way to successful software deployment. Whereas most of the tools don’t really do CD (Continuous Delivery), in fact, what they do is end up their work with CI (Continous Integration). However, what they need is a platform that takes them from continuous integration to continuous delivery.


The need of the hour is an integrated platform that does both continuous integration and continuous delivery so that software-powered organizations can focus more on their product and less on unproductive tasks.

shippable is one such organization which helps organizations go from level L1 to L4 by automating most of the developers’ repetitive tasks. Therefore, developers and product managers can spend most of their time on the product adding features and benefits for customers.

Pavan Belagatti
Pavan is a DevOps influencer working at JFrog and a guest writer at various top-notch technology platforms.

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