Packaging all the Big Data moves

Googles introduces Cloud Platform Partner Program

Chris Mayer

With Google’s recent shapeshifting towards cloud, this was inevitable – putting it all under the Google Cloud Platform name and offering it up speciallists to play with

With Google’s recent flurry of cloud announcements, the inevitable rebadging has begun under the guise of Google Cloud Platform. And it hasn’t taken long for Google to open the doors to other companies with the introduction of a Partner Program.

The move was a foregone conclusion really, tying up the search giant’s recent raft of cloud-based services, tools and technologies. It appears that the launch of their own infrastructure product, Google Compute Engine, at the recent Google I/O developer conference was the missing piece in the puzzle.

The rebranding began in June steadily, becoming an umbrella project for the seasoned veterans such as platform-as-a-service Google App Engine, data crunching web service BigQuery, and Cloud Storage. All of which have varying degrees of experience – each being tested vigorously behind closed doors at Mountain View before being released to the masses.

With such an instrumental part in developing the foundations for cloud services, and continually demonstrating expertise in the field by dealing with phenomenal amounts of data, it’s hardly a surprise that Google are wanting to educate others.

Google Cloud Platform Partner Program aims to build a bridge between Google’s customers and partners, so they can build the best applications using Google’s services as a template.  The partners come in and deliver their advanced expertise.

“This program provides our partners with the tools, training and resources they need to successfully address your business’ IT needs,” said Google Cloud Platform’s Head of Sales and Business Development Eric Morse, in a blog post announcing the thinking behind this decision.

There’s two types of partner Google wants to attract here – technology partners and service partners and as of yesterday, the tally stood at 21 and 28 respectively already signed up. The technology partners, such as business intelligence specialists Jaspersoft, bring tools to be integrated into Google Cloud Platform’s core components, whilst service partners offer up their consulting and implementation services on various Google Cloud Platform products.

In truth, we only care about the Technology Partners, with Service Partners being mostly ad agencies who know about hosting through Google’s services. There’s some big names already on board such as Hadoop maestros MapR Technologies, automation pros Puppet Labs and the aforementioned Jaspersoft. They’ve offered up an open source connector for Google BigQuery customers, wanting deep reports and analytics on the spot.

“The Google Cloud Platform Partner Program enables us to integrate our product offerings for Business Intelligence with the power of the Google Cloud Platform,” said Karl Van den Bergh, Vice President of Product and Alliances at Jaspersoft.  “The Google Cloud Platform offers a broad set of application development, cloud storage, large scale computing, and big data capabilities that provides us with the opportunity to make Big Data reporting and analysis available to customers for any type of data.”

Interestingly Google doesn’t appear to want to play the middleman here, merely facilitating the service and not overseeing – they see more direct links between the partners and customers. The reveal of this Partner Program continues their reliance on outside forces to get the best out of their infrastructure. Perhaps they’ve taken their platforms to their absolute limit? More likely they’ve done all they can financially so it makes sense to let others do the grafting and add some juice.

Expect others to snap up the opportunity: after all you’d be foolish not to offer your tools up to Google, now they’ve added clarity on where they’re heading. As for Google themselves, well, they’ve made another step in their aggressive chasedown on Amazon, making their cloud offering more cohesive. What’s next then?

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