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Clustrix changes its SQL database strategy to focus on e-commerce

Coman Hamilton
money
Computer circuitry on dollar bill via Shutterstock

Clustrix CEO Mike Azevedo explains what his company is doing to make its database more appealing to e-commerce enterprises.

Clustrix has announced a newer version of its SQL database that has narrowed the company’s focus down to the field of e-commerce.

The latest version adds Magento and MySQL compatibility, alongside its scalable SQL which Clustrix claims makes the database better suited to the seasonal spikes to which web shops are prone. Clustrix is thus attempting to position itself in a field that is perhaps the most sensitive of all to scalability and availability.

The company’s newly appointed CEO, Mike Azevedo, told JAXenter that the focus on e-commerce came naturally to Clustrix.

“We work with several e-commerce merchants, and through this experience we saw a real opportunity to expand in rapidly growing market. Here, early adopters are often left building a homegrown solution to meet their needs, and this becomes especially difficult for growing online retailers.”

Azevedo explains that many of Clustrix’s customers were once boutiques that have now reached the IR500. “By optimizing Clustrix for e-commerce and specifically for the Magento/MySQL-based platform, we have tapped into a market of a quarter of a million Magento e-tailers, creating a seamless plug-and-play experience for them, while expanding our reach.”

To make it more appealing to e-commerce enterprises, the San Francisco-based database is now focusing on three selling points: capacity, availability and productivity.

“We have designed ClustrixDB to flex up and down in a matter of minutes,” Azevedo says about the product’s capacity. “It simply adds more nodes to the cluster to accommodate for traffic, providing a permanent solution to the database capacity problem.”

In terms of availability, Azevedo told us that Clustrix has proven itself to be more reliable than its MySQL counterparts. “Unlike MySQL, our database provides 100 percent fault tolerance and no single point of failure. MySQL server replacement requires dumping the entire database, loading it on the new node, and then setting up replication. On ClustrixDB, you run a single command and you’re done.”

Finally, the database has been strategically built with plug-in MySQL compatibility. Azevedo also explains that it eliminates re-architecting in the database with self-managing operation.

“At the end of the day, most companies have not started with a scale-out architecture, but instead have relied on MySQL. Our scale-out approach allows companies to handle website traffic spikes with ease. We’re the only ones that are plug-and-play with MySQL as no one else is the market provides this technology.”

Should non-e-commerce customers be worried?

Many of customers Clustrix’s customers will be left wondering what’s happening to customers beyond the scope of e-commerce, areas like social media analytics, healthcare and ad tech. Will they be told to find homes elsewhere like the users of CloudBees’ late RUN@Cloud?

“Despite our feature development focusing on e-commerce, we will continue to support all of our customers, regardless of their application or vertical focus,” Azevedo explains. “In fact, many of the technical benefits we are implementing for e-commerce merchants are readily applicable to all of our customers.”

Having recently joined the Clustrix project as CEO, Mike Azevedo told us he would aim to shift focus from direct selling to serving the Systems Integrator channel, focused on e-commerce merchants. In addition, Clustrix told us they’ll be expanding on partnerships with other e-commerce infrastructure providers to round out a more complete solution.

Computer circuitry on dollar bill via Shutterstock

Author
Coman Hamilton
Coman was Editor of JAXenter.com at S&S Media Group. He has a master's degree in cultural studies and has written and edited content for numerous news, tech and culture websites and magazines, as well as several ad agencies.

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