Interview with Michał Zieliński, co-founder of Craftchain | Blockchain Technology Conference 2018

“Most decentralized applications are not user-friendly. We need to create applications that are accessible to everyone”

JAXenter Editorial Team
Gabriela Motroc and Michał Zieliński at Blockchain Technology Conference 2018

Blockchain is on its way to becoming a mainstream technology. However, the problem is that we are so focused on the creation of a blockchain application that we completely ignore the importance of how blockchain-based applications should look like when presented to the consumer. Michał Zieliński sets the record straight.

The Blockchain Technology Conference has come to an end but now’s the perfect time for an overview of the most important takeaways.

We’ve gathered enough intel to keep our minds well-fed until the next blockchain-related conference and for those of you who couldn’t attend the conference, we livestreamed three keynotes so that you don’t miss out on anything. You can find them here and here.

Speaking of takeaways, we talked to Michał Zieliński, co-founder of Craftchain and speaker at the Blockchain Technology Conference, about the role of UX/UI in blockchain’s adoption. According to him, the adoption of this technology rests on two simple questions: “what’s in it for me?” and “will I need to change or learn something?”.

While there are many witty developers improving and innovating the blockchain technology, only a few ask themselves how blockchain-based applications need to be presented to the consumer to ensure a seamless adoption. We discussed the status quo and the current challenges for UX/UI design in blockchain projects, the importance of UX/UI in the context of blockchain applications and how to start making improvements today.

SEE ALSO: Blockchain Technology Conference takeaways: 3 triggers for blockchain adoption

Here are some quotes from the interview:

  • Very often, the technical part [of creating a blockchain application] is great but the product is not really matching the user’s standards. It’s going to be challenging to adapt the culture of blockchain to users who are beginners.
  • Blockchain applications need to be visually attractive but also very functional and this is where the problem starts. The user has to spend too much time and it’s too complicated so he gets frustrated.
  • The legislation is not ready for the blockchain; it is adjusting but this is still a major challenge. you can’t skip any elements (when creating a blockchain application) because they are obligatory.
  • Most decentralized applications are not user-friendly so we really need to create applications that are accessible to everyone.
  • If we don’t implement changes now (to blockchain applications), blockchain’s adoption is going to be really difficult.
  • You should only use blockchain if you see its value. If not, it is unnecessary.
  • The real value of blockchain lies in lower fees, faster transactions etc.
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Michał Zieliński is co-founder of Craftchain – a highest ranked blockchain software house in Poland and CMO of Crafton – a digital agency with over 10 years of experience int he industry, working for clients like Santander Bank, Hilton, UNICEF, PWC, KSA Authorities and many more. Michal is a manager and a team leader – he’s responsible for Craftchain’s growth on EU and Middle East markets, managing his team of 20 specialists.
Both marketing passion and the creative works enthusiasm encouraged him to introduce his first Social Project, which was recognized in Poland as the most influential regional initiative of 2016 by the Deputy Prime Minister. He believes that blockchain may revolutionize our economy and trust, he’s passionate about decentralization.

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