Everything that matters: Part 2

AWS re:Invent 2016 — Spotlight on applications

Gabriela Motroc
AWS re:Invent

Technology gadget application icons image via Shutterstock

Amazon continues its announcement spree and puts the spotlight on applications. But that’s not all — let’s take a look at the most important news announced at this year’s AWS re:Invent conference.

AWS re:Invent 2016 will be over before we know it, so let’s look at one last round of announcements. Jeff Barr, Chief Evangelist for the Amazon Web Services, once again gathered all the news under one roof and explained what they are all about. You might be interested to know about these products:

Amazon AppStream 2.0

Amazon AppStream 2.0 is an application streaming service for delivering your desktop apps to web browsers.

“You can provide instant access to desktop applications using a web browser on any device, by streaming them from AWSYou don’t need to rewrite your applications for the cloud, and you only need to maintain a single version. Your applications and data remain secure on AWS, and the application stream is encrypted end to end,” Gene Farrell, Vice President, AWS Enterprise Applications & EC2 Windows wrote in a guest post.

AppStream 2.0 allows you to run desktop applications securely on any device in an HTML5 web browser on Windows and Linux PCs, Macs, and Chromebooks and offers instant-on access to desktop applications from wherever users are. Plus, you don’t need to plan, deploy, manage, or upgrade any application streaming infrastructure because AppStream 2.0 manages the AWS resources required to host and run your applications, scales automatically, and provides access to your end users on demand.

SEE ALSO: AWS re:Invent 2016 — 5 biggest takeaways

AWS Step Functions

Jeff Barr promised that Step Functions will care for developers’ needs. According to the blog post, Amazon wishes to “make it even easier for you to build complex, distributed applications by connecting multiple web and microservices, to focus on the code instead of on the coordination and to be able to build reliable applications that are robust, scalable, and cost-effective, while you use the tools and libraries that you are already familiar with.”

AWS Step Functions allows you “to coordinate the components of your application as series of steps in a visual workflow. You create state machines in the Step Functions Console to specify and execute the steps of your application at scale.”

Amazon Pinpoint

Georgie Mathews, Senior Product Manager at AWS, explained how Amazon Pinpoint can help you acquire new users for your app, retain them and encourage them to use it frequently. In short, Amazon Pinpoint “makes it easy to run targeted campaigns to improve user engagement. Pinpoint helps you understand your users’ behavior, define who to target, what messages to send, when to deliver them, and tracks the results of the campaign.”

This service enables real-time analytics, helps you define target segments from a variety of different data sources and allows you to send targeted notifications with personalized messages to each user in the campaign based on custom attributes and provides metrics to track the impact of your campaign.

AWS Shield

Now that you’ve created a campaign, it’s time to think about the security aspect. This is where AWS Shield comes into play: it protects your web applications against DDoS (Distributed Denial of Service) attacks.

AWS CodeBuild

“Many development teams set up build farms that are put to use as part of their CI/CD (Continuous Integration / Continuous Deployment) pipelines.” Barr explained that some of the challenges are price (since they are expensive to set up and maintain) and the necessity of having different skill sets. Plus, “they are often lightly used, except at crunch time, when utilization hits 100% and the backlog of build requests grows,” the Chief Evangelist added.

CodeBuild is meant to help you “streamline your development process, while also avoiding many different types of inconsistencies and discrepancies. It will also scale to accommodate your build volume instead of letting pending builds stack up.” 

You can find all the product announcements here.

Gabriela Motroc
Gabriela Motroc was editor of and JAX Magazine. Before working at Software & Support Media Group, she studied International Communication Management at the Hague University of Applied Sciences.

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