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Walking on thin ice

April Fools’ Day 2016: Best brand hoaxes — so far

Gabriela Motroc
April Fools' Day
Danger April Fools sign image via Shutterstock

Today is the day everyone should watch their back. April Fools’ Day has taken the internet by storm with the world’s biggest companies such as Google, Samsung, Deliveroo, Vodafone and H&M all getting involved. Sure, some of the pranks may backfire but it’s all for the show, right?

If you cannot discern between reality and fiction, April Fools’ Day got you good! Everyone you know will probably try to pull a prank on you today; even the world’s largest companies are trying to trick you into believing that April 1 is a good day for revolutionary releases such as smart pants, Voda-Drones, ordering take away with the power of your mind and Google’s countless new products.

Get ready for a good laugh!

Google launches Cardboard Plastic, Smart Reply, Gmail Mic Drop and Search for your socks

This April Fools’ Day is legendary! Google has taken the deep neural network behind Smart Reply and made it more sassy. “The result is emoji suggestions in addition to (or instead of) really boring text replies,” the blog post read. The team claims they discovered that emoji do a better job pf plumbing the emotional depths of one’s soul, which is why this release is meant to “encourage more open and honest emil conversations.

The tech giant also launched Google Cardboard Plastic (the world’s first actual reality headset), Gmail Mic Drop and Google Search for your socks.

Gmail Mic Drop prank backfired as users claimed they lost jobs due to the company’s April Fools’ Day bad joke. Google announced a new ‘Send + Mic Drop’ button which allows everyone to get the message, “but that’s the last you’ll ever hear about it. Yes, even if folks try to respond, you won’t see it. When you drop the mic, your email will also include an explanatory image — just to help set expectations.” In reality, the features sends a gif of a minion “mic dropping” and ends an email thread forever. An apology was issued following an immediate backlash and the feature was taken down.

Google Australia announced that it has teamed up with retailers across the country “to launch a new range of Searchable Socks —to organize the world’s undergarments and make them universally findable.” According to the blog post, the bluetooth-enabled socks are fitted with thin LTE beacons which wrap around the top of the lower calf and if you cannot find one sock, you press the beacon on its pair and let the Google Search app on your phone pinpoint its whereabouts. The missing song will sing a song to help find it.

Samsung’s Internet of Trousers

Samsung announced the Internet of Trousers, a new lineup of IoT-enabled smarter fashion products. According to the official announcement, the most important functions of the trousers are the following: Wi-Fly (if the zipper remains open for more than three minutes, the ZipARTIK module send a series of notifications to your smartphone to let you know) and Get Up! Alert (they detect prolonged periods of inactivity and send notifications to “get up off of that thing” at least once an hour). Other functions include Keep-Your-Pants-On Mode (they prevent you from getting carried away with the moment) and Fridge Lock (if the tension around your waist gets too high, the embedded ARTIK chip module will send signals to your refrigerator ; the fridge door lock will be deactivated only with consent from a designated person).

You can now order food with the power of your mind

Deliveroo’s April Fools’ Day looks like this: the company has devised a brain-to-brain ordering system called TeleOrder Technology which can capture a customer’s order using nothing more than brainwaves. The technology can also detect what kind of cuisine the client is craving. Users’ Deliveroo accounts are automatically activated when a chip attached to the head detects hunger. TeleOrder is expected to be released within the next five years.

Voda-Drone to the rescue

Vodafone Australia announced in a blog post that Voda-Drone will extend the Vodafone network by deploying an on-demand service which works like this: when you need a Voda-Drone, all you need to do is send your local Vodafone store a message of “Voda-Drone” —it travels to your location within 30 minutes to share Wi-Fi down to your device.

Mark Zuckerberg x H&M

This collection’s slogan is “One less thing to think about in the morning.” The pack includes seven basic grey T-shirts and one pair of basic jeans and allows every person to be like Facebook’s CEO, who famously said that he wants to clear his life so that he has to make as few decisions as possible about anything except how to best serve the Facebook community.

This April Fools’ Day is packed with product announcements and the day is not even over yet. Companies have stepped up their game and have even got into trouble because of their dark sense of humor. What a time to be alive!

Author
Gabriela Motroc
Gabriela Motroc is editor of JAXenter.com and JAX Magazine. Before working at Software & Support Media Group, she studied International Communication Management at the Hague University of Applied Sciences.