Finding your best candidate

How enterprise companies are changing recruitment with AI

Hardik Shah
© Shutterstock / janews

In simple terms, AI helps companies by employing ML (machine learning) and problem-solving in the recruitment process. This way, this technology allows companies to find potential clients for a position.

In the world of enterprises, AI technology plays a significant role. According to the recent study by PwC, 72% of executives believe that this technology will proffer sizeable advantages for enterprise companies in the near future. Not only this, but it can also make every area of business less of a headache. AI has already set its sights on hiring or recruitment process.

More enterprise companies are looking forward to the use of AI-solutions to accelerate their work process and mitigate shortfalls.

SEE ALSO: Women in Tech: “Women empowering other women is a spectacular thing”

What do we mean by AI in recruitment?

In simple terms, AI helps companies by employing ML (machine learning) and problem-solving in the recruitment process. This way, this technology allows companies to find potential clients for a position.

AI has a boundless potential when it comes to recruiting. It does not mean to cut jobs, but make the recruitment process faster and more efficient, eliminate manual tasks, and make recruiters more productive. According to the survey, nearly two-thirds (63%) of talent acquisition professionals say that AI has changed the way recruiting done in their companies; however, 69% saying using AI has enabled them to hire higher-quality candidates.

Let’s focus more on how AI transformed the process of hiring. Here are some use cases of AI in the recruitment process.

Helps write a perfect job advert

AI-powered job posting comes in the first place when it comes to drastic changes in recruitment with artificial intelligence technology. In a world of fierce rivalry, recruiters should leave no stone unturned in terms of nabbing top talent. This thing can be started with the right step of posting a job advertisement online. However, manually writing and placing job advertisements usually take a lot of time. Sometimes, it gets worse, and organizations do not get optimal results. That’s where AI comes into play.

A good example is Textio. The company uses an augmented writing platform and provides users data-driven feedback on job postings and information based on how it would likely perform with a specific kind of audience or candidates. Therefore, companies would be able to enhance their communications and receive far more favorable responses.

Let’s not forget about programmatic advertising, the best use case of AI in recruitment. And how this technology has completely automated the process. Not only that, it automatically purchases, places ads, and optimizes them on diverse channels like social media and job boards, based on information on what hiring managers and recruiters have provided.

Helps find best-fit candidates through intelligent ‘candidate screening’

The initial stage of the recruitment process is candidate screening. AI technology is used by several software development companies in Dallas to search for best-fit candidates as per suitable profiles. Sometimes, companies get numerous profiles in their data with potentially interesting candidates. However, without following the process of automation, the profiles of potential ones usually get hidden.

The candidate screening stage in the hiring process is the most time-consuming. AI screening tools enable recruiters or companies to derive information about job applicants to speed up this stage.

Here’re some examples of AI screening tools:

Candidate Sourcing

The next important stage of the recruitment process is candidate sourcing after screening. The steps like sourcing and screening are repetitive tasks in the recruitment industry that should be automated. Thanks to AI. This technology enables recruiters to automate their sourcing process. They can now able to analyze over 300 million resumes and social profiles. Not merely this, AI also lets recruiters send personalized messages to candidates in the pipeline to keep them engaged.

Increases candidate engagement

Chatbot technology has infiltrated businesses over the past few years. After proving its potential and drastically enhance the relationship with businesses and consumers, this technology has entered into the recruiting domain.

It would be better to check the real examples of AI-powered recruiting platforms, i.e., Mya and Wade & Wendy. Both platforms work on chatbot technology and offer chatbots that automate the process from resume to interview. The chatbots interact with candidates who apply for the job and intelligently shares questions. This process helps to assess candidate qualifications and guide them to get the right positions.

There’s another chatbot-software company, Jobpal, uses any of the popular messaging platforms like WhatsApp, Telegram, Facebook, and Messenger, to create software that ensures better candidate engagement. The benefits of using such AI-based platforms are:

  • The company can enjoy the automation process and do more in minimal time.
  • Applicants are provided a better candidate experience with several benefits, including accessible vacancy applications, immediate replies to inquiries, continuous assistance, and scheduling interviews.

After going through the benefits of AI in job candidate engagement, it’s safe to say that AI can be a game-changer in terms of empowering recruiters to reach new heights, get more lucrative candidates in terms of engaging them in unprecedented ways.

Eliminating bias

The recruiting process has traditionally been loaded with bias. According to a report from Modern Hire, “About half of 44% of job applicants experienced discrimination in their job searches.” Reducing conscious and unconscious bias in the recruitment process is necessary. Thanks to AI that ensures unbiased recruitment process. Given the fact that AI has high potential to improve the process of recruiting, here’re a few facts from the report:

  • 56% believe that AI may be less biased than human recruiters
  • 49% believe that AI can improve their chances of getting hired

With AI, unconscious biasing is also possible in the recruiting process. There’s also the Unbiasify Chrome Extension which helps recruiters lessen bias. This free extension for Google Chrome enables recruiters to toggle off names and photos from various talent pool sites such as LinkedIn to eliminate unconscious bias.

Cost-effective hiring

Hiring a new employee is a costly affair for any organization. It includes a list of things like posting job applications, screen applicants, host interviews, and train employees.

And at last, you need to make sure that you are investing in the right candidate. Although, infusing the recruitment process with AI can make the hiring process effective and result in a positive impact on long-term ROI. In short, AI does not only make hiring better employees, but it also helps reduce turnover and save money on training, signing bonuses, and other expenses associated with taking on new team members.

SEE ALSO: Why soft skills are important for developers


The hiring of top talent is the lifeforce of all successful enterprise companies. AI can be a revolutionary as to empowering recruiters to reach new heights and finding out more potential talent. However, the chatbots should be only used in the initial stages of the hiring process. They should not be leveraged in the closing stages when genuine relationships are vital to establishing. To put it another way, human-touch should not be overlooked.

If you want to share your thoughts on AI and recruitment process, you can comment below.


Hardik Shah

Hardik Shah works as a Tech Consultant at Simform, a leading custom software development company. He leads large scale mobility programs covering platforms, solutions, governance, standardization, and best practices.

Inline Feedbacks
View all comments