Web Content Management

Adobe To Acquire Day Software for $240 million

Jessica Thornsby

Adobe sign a definitive agreement to acquire Day Software, in an effort to provide a more complete solution for customer-facing web sites and multi-channel customer experiences.

Adobe have announced they have signed a definitive agreement to acquire Day Software. According to the press release, Adobe will acquire all of the publicly held registered shares of Day Software for CHF139 per share in cash, in an overall transaction valued at approximately CHF255 million. This is approximately $240 million. According to the press release issued by Adobe, this offer represents a premium of 59% over Day Software’s volume-weighted average share price for the last 60 trading days, and the Board of Directors at Day Software are unanimously recommending the offer to Day shareholders.

At the Adobe blog, the company describe this acquisition as a “significant marketing opportunity,” and detail their plans to enable organisations to create, manage, distribute and monetise content, and to optimise the web experience for their customers without disrupting their existing IT infrastructures. This will be achieved by combining Day Software’s WCM products – namely Day’s Web Content Management, Digital Asset Management and Social Collaboration – with Adobe’s enterprise solutions (including Adobe Connect and Flash Platform) in a more complete solution for customer-facing web sites and multi-channel customer experiences. Adobe envision that the Day Software portfolio will, in general, bring Web Content Management, rich media capabilities and social collaboration to Adobe’s enterprise solutions.

But what’s in it for Day Software’s customers? Adobe promise that Day Software customers will be able to leverage more interactive application and document capabilities from Adobe AIR, Adobe Flash, Flex, Adobe LiveCycle and PDF. Day Software’s customers will also have the opportunity to extend their products through Adobe’s Flash platform and PDF-based solutions, in addition to accessing Adobe’s customer experience developers and designers.

“Organizations around the globe have recognized the importance of the online and mobile channel and turned to Day as their enterprise standard for next generation Web Content Management,”said Erik Hansen, CEO, Day Software. “We are excited to join Adobe and combine our expertise in WCM with technologies that create and deliver rich online and offline experiences leveraging the ubiquity of Flash and PDF. We believe this is a winning combination for both Adobe and Day customers.”

It is currently planned that Day Softrware will operate as a product line within Adobe’s Digital Enterprise Solutions Business Unit. Pending government approvals and a minimum acceptance threshold with respect to the tender offer, the deal is expected to close in the fourth quarter, 2010. Adobe are currently forecasting that the deal with have “no material impact” on Adobe’s non-GAAP earnings for fiscal year 2010.

Until the acquisition closes, Adobe and Day will continue to operate as separate companies.

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