Active data warehousing on roll in Europe
Real-time operational intelligence or active data warehousing is
becoming popular
with enterprises across Europe, says a release from Teradata.
Quoting a sponsored IDC white paper, Teradata reports that 26
percent of responding enterprises across Europe are using active
data warehousing. The release did not mention the sample size
covered by the survey.
An active data warehouse also promotes broader access to analytics
within enterprises.
Increased competition, deregulation and compliance are driving
enterprises towards active data warehouses.
“In today’s business environment, a broad range of users from the
executive level to call center agents have urgent information needs
that can only be satisfied by comparing data that describe what is
happening right now with data that describe what has happened in
the past,” said Martin Willcox, Director, Platform and Solutions
Marketing, Europe Middle East & Africa.
“This requirement – to load data in near real-time, combine it with
large volumes of historical data and then produce meaningful
insight in seconds or even milliseconds – demands sophisticated
data warehousing technologies,” he added.