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7 skills that describe a top-notch web designer

Yana Yelina
web designer
Web design development image via Shutterstock

The web designer, as any other artist, certainly possesses a sense of beauty and knows exactly how to create sophisticated things, from an infographic or a mobile app to an online store. Here are the top seven skills that each top-level web designer should possess.

Every web designer has at least an ace up their sleeve and that ace is usually an unparalleled skill. But what happens when there are seven skills which have the power to make you an extraordinary web designer? 

Here is the list:

Creative thinking

Turning other people’s verbal ideas into excellent design concepts is what makes the designer a great creator. Thinking beyond the boundaries and looking ahead are the key to creating something really extraordinary.

As a rule, the whole picture is unclear from the very beginning but while hustling through the ocean of half-baked thoughts, you will certainly come up with successful ideas that will help you get it started and offer clients a broad array of options.

While analyzing the scope of ideas you already generated, comparing them and finding similarities and differences you may develop some new concepts, take a closer look at certain aspects and, thus, improve the project.

Understand UI/UX design

To provide users with a possibility to easily communicate with your website/app, you should have a clear picture of what a user-friendly interface is.

One of the most important things is to get an idea of what visitors will do on the website you work on and to simplify the navigation, not allowing users to get lost. A savvy web designer should understand how to use different UI elements in an efficient way, placing rightly buttons, toggles, sections, search fields, lists, etc.

Practice shows that 88% of users are unlikely to return to a website after a bad experience. That’s why a smart designer should pay particular attention to UX: conduct research, understand who are those persons they are designing for and what are their scenarios, and implement user testing, as 85% of UX problems can be solved by testing with five users and every $1 invested in UX can have a $100 revenue for a software development company.

SEE ALSO: 6 most useful soft skills for software developers

While designing an app, think twice before following the guidelines to the full extent, as sometimes it seems wise to count on personal experience.

Understand mobile design

Mobile web design has become one of the main trends in web development. In 2015, 33.4% of all website traffic worldwide was generated through mobile phones. This fact should not be ignored by designers who want to deliver a cutting-edge product.

It’s just vital to be alert, learn much and adhere to fundamental principles of mobile web design to be able to effectively optimize any website for mobile devices, paying great attention to every aspect, especially to logo optimization.

Basic coding knowledge

The issue “To code or not to code?” hit the internet society some years ago and provoked fierce debates: some experts believe that designers don’t need to code, as they can create a nice and responsive website using drag-and-drop tools; others argue that it’s weird web designers can’t code their own designs.

However, to clearly understand the development process and the needs of the developers you work with, to have an idea of why certain programming languages are used, and whether they restrict or expand your possibilities to design, you should have basic knowledge of HTML and CSS.

Project management skills

You will have a huge advantage over other designers if you learn to be organized and manage project design parts without being told what to do and when to do it. That means to take on leadership but at the same time to be flexible and understand that you deal with an ongoing process that may embrace some changes and corrections.

SEE ALSO: 10 skills IoT developers need

Extraordinary communication skills

Quite often artists and designers are associated with introvert dreamy and unworldly creators who are deep in their thoughts and ideas. Nevertheless, if you are part of a team you just can’t avoid communication with others. 

You have to speak with team members and clients, explain ideas, discuss requirements and briefs, details, options and corrections. Successful designers are always smooth-talking, friendly, and patient, and willing to clear up certain issues (for example, specific tools usage).


Many designers, especially beginners, adore browsing the internet, getting to know modern trends and styles. On one hand, it’s really great to keep up with novelties and technologies, but it’s dangerous to adopt a broad range of contemporary styles for the sake of being well rounded. In chase of valuable info and widespread practices, be sure to tailor your own recognizable style that will be an aid for your projects rather than an obstacle.

Yana Yelina
Yana Yelina is a website design and development expert at EffectiveSoft, a custom software development company with 250+ specialists who boast expertise in different business domains (healthcare, trading and finance, logistics, e-commerce, etc.). You can reach the author at [email protected]

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2 years ago

All the points discussed above are true and correct. These are the basic skill which a designer should have. Thanks for sharing this post.

MLA Web Design
MLA Web Design
2 years ago

Incredible points. Well worth a read. Got great insights and information from your blog. Thanks.