Cloud Computing

What Microsoft should do on the Cloud

Arun Mysore

A cottage media industry has sprung up to debate if Microsoft will survive the cloud. The challenges before Redmond giant reflects the dilemma of all on-premise vendors – whether to protect existing revenue sources or take a blind leap into the cloud.

A cottage media industry has sprung up to debate if Microsoft
will survive the cloud. The challenges before Redmond giant
reflects the dilemma of all on-premise vendors – whether to protect
existing revenue sources or take a blind leap into the cloud.

Given the contradictions between these two business models, it
is not an easy choice to make, and muddling through seems to have
become a standard industry approach. 

Tech Crunch features Box.com CEO Aaron Levie
analysing how Microsoft should go about on the cloud. The article
gives an interesting sum up of the situation Microsoft is locked
in, as ‘customers begin to leave for Googles and Salesforce.coms of
the cloudy world’.

Aaron has three good tips:

Design software specifically for the web, rather than
retrofitting old single-tenant software. Easier said than done, and
he quotes Steve Ballmer saying “The goal can’t be to throw out all
the world’s software and start again.”

Embrace a new business model by disrupting the partner ecosystem
built diligently over the decades. The assets of traditional IT
world may become liabilities in the emerging landscape.  But
the call to sabotage them is revolutionary.

The third suggestion would possibly be more palatable: court
developers with an open platform with easy terms.

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