Super controller for public clouds?

VMWare plans cloud integration manager for service providers

Chris Mayer

VMWare’s cloud stock is ever-changing with the blueprint for its Cloud Integration Manager announced – making life easier for system adminstrators

VMWare’s impressive cloud product infrastructure appears to be
evolving once again, after yesterday’s announcement of a huge
upgrade to several products within their cloud suite.

At a live event in California, VMware CEO
Paul Maritz

VMware vSphere 5 and a comprehensive suite of cloud
infrastructure technologies, with an aim to help
customers achieve greater efficiency of existing investments and
improve operational agility.

The most exciting of the announcements is the
blueprint for vCloud Integration Manager – an overlord
of sorts for system administrators to channel the abilities
of vCloud Director, vShield and vSphere and get
customers up and running in the cloud with as minimal fuss as

This is a monumental step for the
company as until now, service providers either had to do
these tasks manually, or redirect valuable software development
resources to writing undifferentiated ‘glue code’ and/or automation

vCloud Integration Manager includes a full set of
REST APIs and a web GUI, above VMWare’s other products. The GUI
acts as an administrator interface to enable the user to sort the
cloud building blocks, whilst the web GUI invokes the
Integration Manager API to accomplish the tasks set by the

Integration Manager could also
be of value to VMWare’s reseller partners, many of whom want hybrid
clouds as part of their portfolio. The notion of a cloud
reseller is included within the architecture, meaning that
service providers can ‘securely delegate provisioning to
resellers. In turn, the resellers can directly and immediately
provision and de-provision their own customers (via the API or web

VMware’s senior director of cloud
Matthew Lodge
comments on VMWare’s
decision to focus on the service providers, noting that that arm of
the business had grown by 200% in 2011. He added that this was:

a testament to the momentum and rapid growth those service
providers are seeing in their VMware-based clouds. With vCloud
Integration Manager, we hope to further accelerate their growth and
profitability by reducing operational costs and opening up new
routes to market.

It seems that this product could be the missing link needed to
truly start a service provider revolution, and with space amongst
the cloud market becoming ever more scarce, VMWare appear to have
found a very profitable and potentially rewarding niche for
themselves. They noticed the growing demand for a service, with the
company reporting that there are now 94 companies
registered as vCloud service providers since the third quarter of
2011 (when the service provider program was launched) – almost
tripling in number.

Integration Manager could well be the master of puppets that
service providers craved and as
recently found, VMWare has become one of the leading
vendors with a broad range of tools on offer. We should see it roll
out in the first quarter of 2012 – so not long to wait at all for a
fully coherent, and most importantly speedy cloud structure that
suits providers.

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