JAX London 2014: A retrospective
Make room at the top table

VMware joins the Cloud Industry Forum

ChrisMayer
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The virtualisation software giant takes its rightful place alongside the cloud leading pack, to promote the industry’s standards

Cloud heavyweight VMware has become the newest member of the Cloud Industry Forum (CIF), which promotes trust, security and transparency within the cloud sector.

The company behind such cloud infrastructures as VCloud and CloudFoundry brings a wealth of experience with them, with over 300,000 customers and 25,000 partners entrusting them to do their bidding when transferring over to cloud computing, whatever budget they may have available. VMware joins up with founder members and fellow leading players Dell, Microsoft, Outsourcery, Rackspace, Rise and Unit4.

The CIF was established back in 2009 at the advent of cloud computing, mainly in direct response to the evolving supply models for the delivery of software and IT services. The CIF’s approach is two-fold, firstly to provide transparency, through its Code of Practice, for credible online cloud service providers and also to assist end users in determining core information necessary to enable them to adopt these services. 

Gavin Jackson, Director, VMware vCloud® and Service Providers, commented: “We are delighted to announce our membership in CIF as we support the work it is doing to build end user confidence in cloud service delivery. We believe the Code of Practice for Cloud Service Providers, which aims to bring greater transparency and trust to doing business in the cloud, can drive consumer confidence in the market.”

“The rapid adoption of cloud computing has seen cloud-based services become a central part of business strategy, with its ability to deliver flexibility and drive down cost being two of the main benefits for end users. This partnership further reflects our commitment to the cloud and more importantly our cloud-based customers. We look forward to working with CIF and helping it to succeed in promoting a credible and certifiable code of practice for the cloud industry as well as bringing businesses, consumers and suppliers of cloud services closer together in a trusted and sustainable marketplace,” he added.

Andy Burton, Chair of CIF and CEO of Fasthosts, added: “CIF members are directly responsible for the shape, format and strategy of the Cloud Industry Forum in advancing trust between consumers and providers of cloud services and as such are instrumental in influencing public confidence and industry best practice. VMware is an important addition to count among our membership because it is one of the biggest brands in the IT industry having proven commercial and technical ability to deliver virtualization and cloud based solutions for organisations on a truly global basis.”

We always thought there was a large gap in the Cloud Industry Forum with the virtualisation software giant leaving a huge void. Now that they’ve taken their place at the meeting table, hopefully this will lead to a better representation from the entire cloud landscape.

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