Joined by the cloud

Startup of the week: Mobeelizer

Elliot Bentley

We speak to the CEO of a Polish company attempting to bring a universal sync service to mobile platforms.

Each week, we’ll be featuring the most exciting and innovative
startups around the world. To nominate startups to be featured on
the site, email (or if
you’re a Java-related startup based near Santa Clara and want to be
involved in JAXconf 2013, email

This week we travel to Poland (digitally, alas) to speak to the
founders of Mobeelizer, a
company offering cross-platform mobile synchronisation services.
CEO Marcin Perłak talked us through the ideas
behind his company.

Above: AppDesigner,
Mobeelizer’s web admin client.

What’s your elevator pitch?

At Mobeelizer we are offering an easy way to add cloud
synchronization into mobile apps – we call it Synchronization as a
Service. Using Mobeelizer developer can very easily synchronize
data and binary files between mobile devices, web and desktop
solutions. They can make offline working mobile apps that exchange
data with backend systems on demand or automatically, allowing
mobile users to work without fast, permanent connection.

Using Mobeelizer, we automatically take care about the backend,
configuration and complicated aspect of synchronization conflicts.
We give the synchronization cloud and SDK for each mobile

When was the company founded and where are you

The company was founded in mid 2011 with group of investors. We are
based in Cracow, Poland but we serve clients mostly from other

How many staff, and what do they do?

We are currently 6 people, combining both enterprise software
knowledge and mobile experience. Most of the people work on the
product, on SDK’s for new mobile platforms and on supporting the
questions from clients. Me and Paulina are working on the marketing
& sales part.

What technologies are you working with (client and server

On the server side we use of course Java ;) with Spring and
Hibernate. As we use Amazon WS, we also use extensively some of
their services like RDS, ELB, EC2, S3.

On the client side we use every technology that is native for
particular mobile platform. So for iOS we have written our SDK with
Objective-C, for Android with Java, for Windows Mobile – it was
As our main focus is to deliver the best and most easy tool for
synchronization in mobile apps, we try to outsource everything we
can and not to have any infrastructure inside the company, except
macbooks and coffee machine ;) That’s why we rely on Google Apps,
Github, Hosted Confluence and Jira instances.

What technical difficulties did you overcome to get to

Reaching developers and ask them to play a little bit with
Mobeelizer. It is not a dropbox, where you see the benefits in 60
seconds. Like with any other developer tool, you have to play a
little with Mobeelizer to see how much time it will save you, when
you have a need for data synchronization in your mobile

What difficulties have you found scaling up (people and

As we put a lot in testing the scalability of our platform in the
beginning, we are pretty sure that with our current setup and
Amazon platform we are ready to conquer the world.

Due the nurture of our solution, we had to find people that combine
excellent server side Java knowledge and have an extensive
experience with mobile platforms. Moreover, the couldn’t be limited
only to Android or iOS. That was pretty challenging, but we got it

What are the company’s plans for the future?

We are focusing now mainly on getting customers onboard. Regarding
to our product, we are working now on supporting Windows Phone 8
and Blackberry 10 on Mobeelizer – so we work hard to introduce
SDK’s for this platforms.

We are also considering adding ready connectors for enterprise
systems like SAP, etc.

What are your three top tips for wannabe

  1. Always hire A-Players, and they have to be better
    than you. Setting the company with only you is tough, unless you
    are not thinking about building something substantial.
  2. Don’t scale too fast, and that is also regarded to
    previous point – do everything you can with the resources you can
    afford at the beginning. If you have no steady income and few
    millions bucks on the bank account, the cost of the A people may
    kill you very fast.
  3. Don’t be afraid to ask for help. It’s easy and cheap,
    but may result in very profitable answers.
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