JAX London 2014: A retrospective
Android Takes 5% More of Total U.S Smartphone Market Share

Smartphone Wars!

Jessica Thornsby
Android-Takes-5-More-of-Total-U-S-Smartphone-Market-Share

comScore report that Android U.S market share has grown from 12% in April 2010, to 17% in July 2010.

According to a report posted by market research company comScore, Android OS’s percentage of total U.S smartphone market share has grown by 5%. It rose from 12% in April 2010, to 17% in July 2010.

According to the report, Android was the only smartphone OS to gain market share during that three month period. Apple’s smartphone OS fell by 1.3% while Microsoft reportedly suffered the greatest drop in marketshare amongst the five ‘big’ smartphone players (namely Microsoft, Google, Apple, RIM, and Palm) falling from 14% in April 2010, to 11.8% in July.

This growth was previously predicted by ChangeWave. Between March 9th and March 23rd 2010, independent research organisation ChangeWave conducted a survey of 4,040 mobile phone consumers, and 30% of those planning to buy a smart phone in the next 90 days said they’d prefer their new phone to run the Android OS.

“Looking ahead, the explosive demand for the Android OS is likely to continue,” ChangeWave reasoned – a theory that comScore’s latest statistics seem to support.

The survey does not take into account other media where the Android OS is currently gaining a foothold (or, of course, include iPod and iPad sales.) With The People of Lava gearing up to launch their Android-powered ‘Google TV‘ and rumours of in-car telematics currently being developed based on the Android operating system, perhaps it’s time to look outside of the smartphone market, to see which OS ‘big player’ is really taking the lead.

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