One in Four Americans Want an Android-Based Tablet PC
Sybase release the results of a survey conducted by Zogby, into the buying habits of tablet PC fans.
Sybase have released the results of a survey on the emerging tablet PC market,
conducted by Zogby International.
23% of those surveyed stated they would purchase an
Android-based tablet, with one in every two Android phone owners
displaying brand loyalty and claiming they would prefer to purchase
an Android-based tablet. Amongst users whose smartphone did not run
on an non-Android OS, the percentage of those intending to purchase
an Android tablet dropped to 13% – suggesting this new market is
still up for the taking.
Zogby also looked into the potential of the tablet PC market as
a whole, and found that a surprisingly high one in four said they
were likely to use a tablet device as a laptop replacement for
either work or personal use, suggesting this could be a potentially
lucrative market in the near future. When it comes to the qualities
consumers look for in a tablet PC, 56% cited more software and
applications as an attractive feature, while 33% viewed a physical
keyboard as a crucial component, and 50% preferred a nine to ten
inch screen on their tablet.
The study consisted of online surveys of 2,100 adults in