Mobile Operators Join Forces In Interest Of 'Openness And Transparency'
Twenty-four telecom operators have signed a formal memorandum of understanding, stating that they will come together to form the Wholesale Applications Community. They plan to create an environment where applications can be developed irrespective of device or technology. The first step, is to put together a standard for working across multiple platforms, which the alliance will attempt over the next twelve months.
The recently-created Wholesale Applications Community website defines its goal as establishing “a simple route to market for developers and (providing) them with access to a customer base of over 3 billion;” and to provide “greater choice” for both developers and customers. In the future, the alliance will reportedly offer a single gateway for developers wanting to sell their app. Currently, developers must approach multiple operators.
Members of the Community will include Orange, Vodafone, China Mobile, China Unicom, and Deutsche Telekom. They'll be supported in their efforts by LG, Samsung and Sony Ericsson. The imitative is also supported by the GSM Association (GSMA) of mobile operators and related companies.
The alliance are currently inviting players from across the ICT industry to join forces to create an “initiative based on openness and transparency.”
More details are available at the Wholesale Applications Community website.