Apple Knocked Down to No. 3
Market Share: Android Leaves Apple Behind
comScore have released the latest figures from their comScore MobiLens service, shedding some light on trends in the U.S mobile phone industry between September 2010 and November 2010. The report offers an insight into the leading smartphone OS platforms, with information on the market share of current mobile subscribers aged 13 and over.
Of the 61.4 million smartphone owners in the U.S recorded during the three month period ending November 2010, RIM were in the number one spot, with a 33.5% market share. But, it's the runners-up that are the most interesting this time around. According to comScore, Android has passed Apple in total number of U.S. smartphone subscribers for the very first time. Google's Android OS takes the number two spot, with a 26.0% of market share, with Apple coming in a close third with 25%. Android has experienced an impressive growth over this period, gaining a 6.4% market share, while Apple has gained 0.8%, allowing Android to take the lead. In October, Apple and Google were almost neck-and-neck, with Apple owning 24.6% of the market and Android close behind with a 23.5% market share, making comScore's announcement that Android has overtaken Apple in terms of market share, not all that surprising. Indeed, in May 2010 The NPD Group were already reporting that Android had overtaken Apple, based on unit sales.
Despite the controversial lawsuit, it seems like this could be Android's year. Not only is Android showing continued market growth, but the operating system shows signs of moving into new and innovative areas. Producer of Bluetooth devices Parrot have announced 'Parrot Asteroid,' a car audio receiver powered by Google's operating system, while Audiovox are debuting a prototype Android-powered rear-seat entertainment system.