Now entering Tech City

London startup of the week: YPlan

Elliot Bentley

To kick off another new feature for 2013, we speak to the co-founders of YPlan, whose minimal app hopes to revolutionise last-minute ticket sales.

Each week, we’ll be featuring the most exciting and
innovative startups in JAXenter’s hometown of London. To nominate
startups to be featured on the site, email

To kick things off, let’s start with YPlan, a company with an iPhone app of
the same name for buying last-minute event tickets.

Having seen YPlan’s founders present at HNLondon (and having had
our social network feeds plastered with their adverts), we spoke to
co-founders Rytis Vitkauskas and Viktoras
to learn more about their startup.

What’s your elevator pitch?

YPlan is tonight’s going out app – get inspired, pay in 2 taps
& go to a great event. We are proud to be the world’s first
mobile-only event booking app. In the $50bn ticketed entertainment
market, for event organizers YPlan is the only solution for true
last-minute, last 24h sales, while for customers it’s a slick
smartphone app.

How long has the company been going?

The company was founded, funded, and launched the product – YPlan –
in 2012.

How many staff, and what do they do?

We are a team of 17 right now, and we come from Time Out, Songkick,
Airbnb, GetTaxi, LastSecondTickets, See Tickets and other
entertainment companies. Similar split between product team + ops
is about half, the other half is sales and marketing.

Where are your offices based, and what are they like

We’re based just off of Kings Cross in London, UK. We have a cool
office space with sit-stand desks, personal nerf guns, an
occasional angry bird, and we share a ping pong table with
Artfinder. There’s a cool outdoor space as well for barbecues and
other outdoor festivities (not that London provides a lot of
chances for staying outdoors for long).

What technologies are you working with (client and server

YPlan client is a native iOS app written in Objective-C. We want to
provide our customers best possible experience and see native apps
as the only way to achieve it with the current technology. On the
server side we’re on Python / Django stack, deployed on Amazon AWS
using Cloudformation. We’ve integrated DataCash API into our
client/server to smooth out payment experience and make it native
in the app. We’re using Git & GitHub for our source control,
developing on feature branches and running test suite automatically
upon master branch merge. We’re deploying changes and fixes for the
backend pretty much on a daily basis, for the app we try to stick
with 6-8 week release cycle.

What are the company’s plans for the future?

London is a first and very important city for us, where we already
have a significant % of all iPhones on YPlan. Next is expansion in
other large cities around the world, as well as bringing YPlan to
Android and other platforms as soon as we’re able to build a
beautiful app on those!

What are your three top tips for wannabe

1. MVP-test like crazy until you get so many validation points that
it’s clear you’re on to something big – this will save you months
or potentially years building a product that nobody wants. Use
wireframes, landing pages, basic prototypes, or whatever it takes.
When you do get the validation points you need, then go all in, and
make it happen.

2. Talk to other entrepreneurs who have achieved what you’re hoping
to. The knowledge that successful folks have is not written down in

3. Do a lot of homework in every step of your business – idea
testing, fundraising, hiring, expansion etc.

YPlan is available to download
now on the app store
, and they’re hiring developers

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