They’ve rebadged it, you fool

JBoss dev clarifies AS rebranding

Elliot Bentley
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It’s the project, not the product, which is being renamed, reiterates lead of technical direction Mark Little.

A week ago, it was announced that JBoss AS was being renamed, with the community to vote on its new name. At the time, JBoss’ lead of technical direction, Mark Little, said the decision was motivated by a need to “better reflect the changes we’ve seen in [JBoss AS’] reason for existence so far, but also for what’s to come in the future”

However, Little has issued a further blog post attempting to clarify what is changing, and why:

One of the major issues we want to fix is the confusion inherent in the term ‘JBoss’. Sometimes people use it to mean the community. Sometimes it’s the middleware group in Red Hat. Sometimes it’s the EAP product. And sometimes it’s the community application server project.

As Little explains, Red Hat hope to clarify this by defining JBoss as a reliable and enterprise-friendly brand:

When people see software called “JBoss,” we want them to know that it’s a commercial product with a well defined SLA and support lifecycle, in contrast to the community projects with best effort forum-based support provided by the community.

So the plan is to ensure that ‘JBoss’ refers only to JBoss Enterprise Middleware. It’s not only JBoss AS which is being targeted; it’s merely one of many projects to have ‘JBoss’ removed from its name, as has been taking place already over the past several years.

Yet some might argue that this move still doesn’t entirely clarify the meaning of JBoss – after all, according to an FAQ the community brand will still remain as ‘JBoss Community’.

The company face an uphill struggle with their rebranding. The word JBoss is still used as shorthand for the application server so much so that Wikipedia redirects ‘JBoss’ to JBoss AS by default.

You can still propose a new name at jboss.org/vote until October 14, with voting itself commencing in the last week of October.

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