Blockbuster in the making?

Java EE 7 trailer – “License to Code”

Chris Mayer

Oracle turn Steven Spielberg by offering us a spoof thriller film trailer for Java’s latest enterprise edition.


Yesterday, the newest enterprise edition of the
object-oriented language we all know and love, Java EE 7

Amidst all the fanfare, we missed this Oracle Java EE
7 trailer, entitled “License to Code”. Taking plenty of cues from
the espionage and thriller genres, the slickly produced promo takes
potshots at Java’s critics.

The trailer opens with our hero, Java Bourne (possibly
not the character’s actual name), on the run from shadowy
foes. “Someone is out there”, he says,
possibly alluding to the number of alternative
languages competing against Java, and that they shouldn’t run
but “fight back”.

After a brief action montage, Bourne finds an army of
developers in a darkened warehouse, some of which look suspiciously
like Oracle employees, all of whom have been imprisoned. Our hero
issues a battlecry to the collective – “It’s our language, it’s our
power, it’s our future – let’s take it back.”

Suitably motivated, our Java developers take out the
shiny security camera, with something which doesn’t look like Java.
If it is, looks like they finally got it working on a tablet. The
scene ends with the collective chanting Java before the closing
credits tell us to “Make The Future Java”.

This isn’t the first viral Java video we’ve seen, with
plenty conferences publishing their own pastiches each year. It’s
slightly cringey and cheesy, but harmless fun. The question is,
will you be using this summer’s blockbuster release?


comments powered by Disqus