Neilsen Wire Survey
iPhone Users More Wealthy and Educated than Android Users?
Neilsen Wire have published the results of their survey into the Apple vs. Google battle, including profiling of a typical Android and iPhone user.
The survey found that Android users tend to be younger, with 55% of Android users being under the age of 34, while slightly less (47%) of iPhone owners fall into this age band. However, Neilsen Wire also claim to have found that Android users are slightly less wealthy and less educated than iPhone users, with 40% of iPhone users earning over 100K, as oppose to 28% of Android owners.
But, there is one area where iPhone and Android have something in common: brand loyalty. iPhone may be 10% ahead of Android in this area (80% of iPhone users want their next device to run iPhone OS while 70% of Android users want another Android device) but the other leading smartphones are lagging behind. 34% of Windows Mobile users are planning to invest in a new Windows Mobile Device, while 47% of Blackberry users want another Blackberry device.
Looking at those Android and iPhone users who would like to try a new operating systems; twice as many Android users would switch to an iPhone, as iPhone users who would purchase an Android. This suggests that the real tie-breaker in the battle of Apple and Google, will be who can lure away the customer base of smartphones such as Blackberry and Windows Mobile.
The full results of the survey, can be viewed now.