Room for yet one more?

Heroku goes all in for Enterprise Java Cloud Support

Chris Mayer

Heroku changes their PaaS thinking – to include Java fully at an enterprise level. Can they make an impact?

Heroku, one of the biggest and oldest PaaS providers in the
industry, today announced enterprise-level support for Java. On the
face of it, it’s a bold move for the company, who until now have
been primarily aimed at developers. But delving deeper reveals a
completely logic decision as they follow the industry.

They enter a crowded market already saturated with a range of
existing Java-based PaaS solutions, including Jelastic, CloudBees
and Cumulogic. That’s not even touching upon the wide-reaching,
polyglot preaching PaaS of Red Hat’s OpenShift or VMware’s Cloud
Foundry – which Heroku seem to be imitating somewhat with
today’s announcement

In fact, there are so many competing products that an API has been
proposed to standardise interaction at a management level (read our

interview with some of the people involved

While the platform originally began life as a Ruby-centric platform
for developers, it has slowly “gone polyglot” and embraced Node.js,
Clojure, Python, Scala, PHP and Java, as is the trend these

Like its regular product, Heroku Enterprise for Java abstracts away
the underlying infrastructure, and therefore the majority of the
cost of running large apps, providing a full and up-to-date Java
stack with JDK 6 or 7 (or the latest version of 8).

Another selling point of regular Heroku carried across is an
emphasis on continuous delivery (utilising Atlassian
Bamboo Continuous Integration Service
) and dynamic
runtime environments, with all scaling and traffic management dealt
with behind the scenes. Heroku Enterprise for Java also natively
supports the Eclipse IDE, perhaps opening it up further to that
community as well, and creating seamless migration to clouds.

While a sanitised environment like this might not be to everyone’s
tastes, Oren
, Heroku COO claims they can “bring 80 steps down
to four.”

“Enterprise developers have been looking for a better way to easily
create innovative applications without the hassle of building out a
back-end infrastructure,” he added.

“With Heroku Enterprise for Java, developers get all the benefits
of developing in Java along with the ease of using an open, cloud
platform in a single click.”

Whilst Heroku has supported Java for many years, it has always been
on a community basis and not a enterprise-focused one. A great
commitment here indicates that Heroku sees great worth in tapping
into the Java enterprise for PaaS, like so many before them have
realised. Providing that single click option is a big deal for
Heroku moving forward, properly reaching out to enterprise level
Java developers, who needed a signal to say it was worth it for

Heroku Enterprise for
pricing starts at $1,000 per month per application
with no costs incurred until deployment. That’s a compelling offer,
especially for mission-critical applications, and it could undercut

Salesforce are making big noises at their Dreamforce conference
about making Heroku an integral cog in their strategy. Is there
room for one more in the cloud corral when the Java community is
already full of choice?

We reckon so, considering it’s less about community-driven
individuals, but the hardcore enterprise developers who want a cost
reduction and performance upgrade in this area. Heroku might just
be the ones to give them that.

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