Guest post: the oncoming mobile browser wars
Tom Spencer of Mubaloo looks at the increasing fragmentation of the mobile browser market, as Firefox OS and Windows Phone 8 join the smartphone OS party.
WebKit currently powering both Mobile Safari and the Android
browser, which combined take up 81% of the
total mobile and tablet market share, most mobile sites and
apps are currently geared towards the open-source rendering engine.
However, with the introduction of Firefox and Mobile IE10, will
these figures start to change? Unlike Safari and Chrome, these new
browsers are not based on WebKit and, if they become popular, web
developers will have to consider not only the wide range of desktop
browsers, but mobile ones too.
Safari is a niche browser on desktop, so how has it become so
dominant in the mobile and tablet market? One of the main reasons
is that Safari is set as the default browser on all iOS devices –
so users are always sent back to the browser if they click a web
view within a third-party app – and with no option to set any
competing browsers as default, those with iOS devices will likely
end up using Safari.
Another reason Safari fares so well against other browsers is
Third-party browser developers are banned from using this rendering
engine for security reasons, giving Safari a huge advantage in
browser speed. Some argue that this defence is an excuse to
restrict competitors, ensuring Safari will always remain the
quickest and dominant browser on iOS. For example, Chrome for iOS
is developed around a UIWebView to adhere to the Apple terms and
and will never run as fast as Safari.
Yet despite its speed issues, Chrome went straight to the number
one position in the App Store, indicating a strong consumer demand
for alternate browsers on iOS platforms. There are already a range
of browsers in the App Store including Dolphin, Opera Mini, Skyfire
and Mercury – but the majority of iOS users are unaware of these,
and because of Apple’s security concerns, they will never compete
with Safari’s speed. Mozilla have notably boycotted iOS devices,
releasing sync app Firefox Home
instead of a cut-down browser.
Android users have considerably more choice, and the most
interesting recent development is Chrome being set as the default
browser for the first time in an Android device on the Nexus 7
tablet. Many leading tech and development blogs have reported that
Chrome will be the default browser on Android’s next OS Jelly Bean
– but this in fact isn’t the case. This is particularly
unfortunate, since the stock Android browser is renowned in the
developer community for its poor performance, particularly in Froyo
and Gingerbread. The sooner Google Chrome becomes the default
browser for all Android devices, the better, as far as Mubaloo’s
developers are concerned.
Apple and Google are major mobile players with their own browsers
and operating systems, but the upcoming launch of Windows Phone 8
will bring a new mobile browser and OS to contend with. Mobile IE
10 for Windows Phone 8 uses the same rendering engine as its
performance, making it a strong competitor against other browsers
when it is released later this year. Don’t get too hopeful yet,
though: many developers have become used to being seduced by the
next generation of Internet Explorer, only to find its quirks and
performance issues still present. Time will tell whether IE10 is an
Finally, the upstart in the mobile browser wars is the only one
without the backing of a giant corporation – Firefox. The recent
release of a
new version of Firefox for Android, as well as the upcoming
FirefoxOS, could add a third rendering engine into the mix.
As the mobile browser landscape rapidly changes, developers are
having to face an increasing range of user configurations. Could
this be the start of the mobile browser wars?
Mubaloo is one of the UK’s
leading mobile app development companies specialising in bespoke
mobile solutions for businesses and brands.