Packaging all the Big Data moves

Googles introduces Cloud Platform Partner Program

Chris Mayer

With Google’s recent shapeshifting towards cloud, this was inevitable – putting it all under the Google Cloud Platform name and offering it up speciallists to play with

With Google’s recent flurry of cloud announcements, the
inevitable rebadging has begun under the guise of Google Cloud
Platform. And it hasn’t taken long for Google to open the doors to
other companies with the introduction of a Partner

The move was a foregone conclusion
really, tying up the search giant’s recent raft
of cloud-based services, tools and technologies. It appears that
the launch of their own infrastructure product, Google Compute
Engine, at the recent Google I/O developer conference was the
missing piece in the puzzle.

The rebranding began in June steadily, becoming an umbrella
project for the seasoned veterans such as platform-as-a-service
App Engine, data crunching web service
BigQuery, and Cloud Storage. All of which have varying degrees of
experience – each being tested vigorously behind closed doors at
Mountain View before being released to the

With such an instrumental part in developing the foundations
for cloud services, and continually demonstrating expertise in the
field by dealing with phenomenal amounts of data, it’s hardly a
surprise that Google are wanting to educate others.

Google Cloud Platform Partner Program aims to
build a bridge between Google’s customers and partners, so they can
build the best applications using Google’s services as a
 The partners come in and
deliver their advanced expertise.

“This program provides our partners with the tools, training
and resources they need to successfully address your business’ IT
needs,” said Google Cloud Platform’s
Head of Sales and
Business Development
Eric Morse, in a
blog post
announcing the
thinking behind this decision.

There’s two types of partner Google wants to attract here
technology partners and service partners and as of
yesterday, the tally stood at 21 and 28 respectively already signed
up. The technology partners, such as business intelligence
specialists Jaspersoft, bring tools to be integrated into Google
Cloud Platform’s core components, whilst service partners offer up
their consulting and implementation services on various Google
Cloud Platform products.

In truth, we only care about the Technology Partners, with
Service Partners being mostly ad agencies who know about hosting
through Google’s services. There’s some big names already on

board such as Hadoop maestros MapR Technologies, automation
pros Puppet Labs and the aforementioned Jaspersoft. They’ve offered
an open source connector for Google BigQuery
customers, wanting deep reports and analytics on the

“The Google Cloud Platform Partner Program enables us to
integrate our product offerings for Business Intelligence with the
power of the Google Cloud Platform,” said Karl Van den Bergh, Vice
President of Product and Alliances at

Jaspersoft.  “The Google Cloud Platform
offers a broad set of application development, cloud storage, large
scale computing, and
big data
that provides us with the opportunity
to make Big Data reporting and analysis available to customers for
any type of data.”

Interestingly Google doesn’t
appear to want to play the
middleman here, merely facilitating the service
and not overseeing – they see more direct links between the
partners and customers. The reveal of this Partner Program
continues their reliance on outside forces to get the best out of
their infrastructure. Perhaps they’ve taken their platforms to
their absolute limit? More likely
they’ve done all
they can financially so it makes sense to let others do the
grafting and add some juice.

Expect others to snap up the opportunity: after all you’d be
foolish not to offer your tools up to Google,
they’ve add
ed clarity on where they’re
heading. As for Google
themselves, well,
they’ve made another step in their aggressive chasedown on Amazon,
making their cloud offering more cohesive. What’s next

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