Amazon in their sights

Google Compute Engine opens up to all

Chris Mayer

11 months on from its unveiling, Google say they’re ready to tackle Amazon Web Services with their infrastructure project.

Google Compute Engine, the company’s
cloud infrastructure project launched at Google
I/O 2012, has been made available to all,
with a preview sign-up.

11 months have passed since Google unveiled their answer
to Amazon Web Services’ Elastic Compute Cloud at last year’s
developer conference, and only now have the Google Cloud Platform
team deemed it
ready for the masses
, after months of adding

In order to distinguish itself from the
undoubted kingpin of cloud, Google are offering sub-hour billing –
something which rivla Amazon Web Services doesn’t. Rather than
buying instances by the hour, Google Compute Engine users can
obtain instances in one minute increments with a ten-minute
minimum. It’s a bold pay-as-you-go pricing strategy but one that
could entice users over with no wasted compute

Shared-core instances have been introduced for
lower-intensity workloads, while advanced
routing to create gateways and VPN servers has been added to span
Google’s plethora of cloud services. Compute Engine is also able to
attach large persistent disks of up to 10 terabytes, which Google
claim is up to “10x the industry standard”.

The other big I/O cloud announcement was Google’s lifting the
lid on Cloud Datastore, which is primed to challenge Amazon’s
DynamoDB. The schemaless NoSQL database previously sat under Google
App Engine as BigTable, but now is a standalone project in its own
right. The highly available and scalable Cloud Datastore uses the
columnar format and offers ACID transactions, SQL-like queries and

Google’s increasingly fragmented approach, in breaking up
larger cloud projects into smaller simplified services, appears to
be working, with over 300,000 developers and 3 million applications
using Google Cloud Platform services. Whether it can dislodge
Amazon Web Services from its perch remains another matter.
Splitting up services is certainly the method to put it onto the
par with its rival at least. The challenge now is to differentiate
them all from one another.

Image courtesy of yukop

comments powered by Disqus