Mobile Advertising

Google Acquire AdMob

Google have announced they have acquired AdMob.

This news follows an investigation by the US Federal Trade Commission, who expressed concern that the acquisition could reduce competition in the market for advertising on mobile phones.

“We’ll now begin the process of bringing our products and teams together in the best way, and building new products and features together,” reads Google's announcement. “We’ll actively keep our clients up-to-date as we bring our businesses together — stay tuned!”

Jessica Thornsby

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