Commentary: Apple and Oracle – The Day Of The Systems

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Apple-and-Oracle-The-Day-Of-The-Systems

This Wednesday is a strange day for the IT world.

Today, Apple is finally ready to introduce its new tablet, after over nine months of speculation. Full of childlike anticipation, we wait for the man in the polo neck to present it later today.

Also nine months ago, Oracle first announced its plans to acquire Sun Microsystems. After an agonising wait, the EU has finally given the deal the go ahead. Larry Ellison has chosen this same day to deliver his five-hour long statement on the Oracle/Sun situation.

The Cards Will Be Reshuffled

Apple is colourful, stylish, consumer-orientated. Oracle is
fully consistent with the ‘Enterprise.’ What do these two IT giants
have in common?

Well, both offer complete systems – not individual products, not
technology, not components. Apple can build beautiful, exciting
phones that are also mobile Internet platforms. Apple is in
partnership with iTunes, and always makes sure both the devices and
the content work together beautifully. It’s highly proprietary, of
course, but that’s just the proof that it works.

Oracle has (almost) everything it needs to become a full system
provider for businesses. Hardware, operating system, programming
platform, middleware, enterprise solutions, databases. Oh, and an
Office Suite. Perhaps the only thing missing is networking
expertise.

Earlier this week, Ellison told the New York Times:

“You will now be buying this complete system, and do not have to
hire IBM or someone else to assemble it for you. ” Larry
Ellison.

With their comprehensive packages, Apple and Oracle leave rivals
Google, Microsoft, IBM, HP, Dell in the shade. Major changes are
afoot in the IT industry.

Java: The Power Of The Trade Marks

In the Java world, the end of the company that invented Java has
been met with remarkable equanimity. This indicates a confidence in
the stability of the Java Community Process (JCP) and the power of
Java’s open-source license.

But what they significantly underestimate, is the power of the
Trademarks. Who has the trademark rights, has the most leverage.
Open-source licensing is a treacherous and largely unexplored
minefield. The Trademark, meanwhile, is a strong weapon. We can
only guess how Oracle will handle its new responsibility within the
Java community. But one thing is for certain: Sun was a technology
amorous company that always had a hard time with the monetisation
of its products. Oracle, however, is a tough salesperson.

Although Oracle will certainly be statesmanlike and emphasise
its awareness of its responsibility to the Java community. But I
still wonder how Ellison’s strategists could possibly be aware of
the potential tools at their disposal, and not use them.

And The Other Movers And Shakers In The IT
world?

For SAP, the whole thing is a nightmare. Since the beginning of
the millennium, the German flagship software giant has relied on
the Java Enterprise platform – which now reports to their
arch-rival Oracle. You can guarantee that Walldorf is closely
watching Oracle’s every move – and at the same time tinkering with
alternatives to the Oracle/Sun Enterprise systems. SAP is
displaying a significant shift towards open source issues in
general and Eclipse in particular.

Still, SAP is one of the few companies that have make their
stance clear right from the start. In his blog post, ‘Freedom for
Java’ CTO of SAP, Vishal Sikka calls for Oracle to keep Java truly
open source. He published the post on the 9th November – the day
the Berlin Wall fell.

Over the next few months, Eclipse will also be keeping a close
eye on how the Java Enterprise is being developed. Should there
ever be any uncertainty in the future of the Java Enterprise,
Eclipse is in a position to offer an alternative. EclipseLink,
Jetty, and the SOA framework Swordfish are currently being
developed under the umbrella of the Eclipse Runtime Project. They
are all Java-based, but not Java Enterprise compliant.

Estimates

Anyone watching tonight’s webcast with expectations of a clear
statement on Oracle’s plans for Java, are probably going to be
disappointed. But the statements of Ellison & Co will provide a
base for all sorts of interpretations and speculations. I will
certainly spend this evening in front of the computer watching the
webcast, and trying to keep up with Apple news at the same
time…….

PS: The
webcast
will take place today at 17.00 GMT. You can register
now at Oracle’s official website.

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