ChangeWave Predictions

Android Market Share to Grow in Next 90 Days?

Independent research organisation ChangeWave have conducted a survey of 4,040 mobile phone consumers between March 9th and March 23rd 2010. The results, show an increase in Android adoption, and indications that Android will claim more of the smart phone market, in the upcoming 90 days.

Of those polled who currently own a smart phone, 7% use the Android mobile operating system. When ChangeWave conducted a similar survey in December 2009, that figure came out at 4%. This 3% rise is matched by iPhone, which also enjoyed a 3% increased market share.

30% of those planning to buy a smart phone in the next 90 days said they’d prefer their new phone to run on Android, which suggests the steady increase in Android adoption is likely to continue. ChangeWave estimate that the market share of the Droid model is set to rise 3% in the next 90 days, according to the smart phone purchasing plans of those polled. HTC – home of the Google Nexus One – should also enjoy a 3% rise over the next 90 days, according to ChangeWave.

This predicted rise could have something to do with Android's respectable customer satisfaction statistics. 65% of the respondents using a smart phone running on Android OS said they’re Very Satisfied. The only smart phone to beat Android in terms of customer satisfaction, was Apple's iPhone, with a 76% Very Satisfied rating.

Although the established iPhone still holds a strong position in the smart phone market, according to ChangeWave, the newer Android OS is enjoying a steady growth, which looks set to continue over the next 90 day period. This could have something to do with the buying habits of the smart phone market. Hasan Ceylan noted that, while it can take years to persuade desktop computer users to try out a new OS, smart phone users are much more open to switching OS, if they perceive it to be a 'better' alternative.

Jessica Thornsby

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