Survey shows Google hold the edge in smartphone market share

Android clings onto No.1 spot in US smartphone market

Chris Mayer
Android.1

Google gain further ground on their bitter rival Apple as the festive period kicks in

Their battle has been well profiled over the last year or so,
but Android and Apple seem to showing no signs of fatigue in the
battle for smartphone supremacy. But the last three months suggest
that Google are edging ahead.

The latest
comScore survey
 shows for the third quarter average
(August-October) that Android had amassed 46.3% of the total
smartphone market share, up 4.4%, edging ever closer to a majority.
Apple’s iOS remained a clear and close second with a total of 28.1%
of the market, which was up 1.1% on the previous period. With 90
million smartphone users in the US, it shows how far these two are
ahead of the rest.

The real losers once again were Blackberry and its RIM operating
system. Being besieged with technical issues this year has seen
them lose further ground by 4.5%, and painfully down to 17.2%
overall.

If it wasn’t already a two horse race, it is now and the next
few month promise for a prosperous period for both giants. Android
are preparing to defrost their next version Ice Cream Sandwich from
the freezer, as Google were rumoured to have begun internally
testing the build on Nexus S. Their rivals Apple announced
triple UK sales for October
 for their iPhone4s in the
festive run-up to Christmas and whilst this is a different country,
it shows how relevant iOS still is in the grand scheme of
things.

Conclusion – expect this market share to continue for many years
to come. Android may appear to have the edge and a considerable fan
base to build on, but it’s way too early to call this one just
yet.

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