Android Ascendance

Android beats Apple for Number 2 slot in USA

Riding on strong promotion and distribution effort, Android operating system has surged ahead of Apple to take the number-two position among smartphone operating systems, reports The NPD Group.

Based on unit sales to consumers last quarter the Android operating system moved into second position at 28 percent ahead of Apple’s OS (21 percent). RIM leads the market with 36 percent market share.

“As in the past, carrier distribution and promotion have played a crucial role in determining smartphone market share,” said Ross Rubin, executive director of industry analysis for NPD. “In order to compete with the iPhone, Verizon Wireless has expanded its buy-one-get-one offer beyond RIM devices to now include all of their smartphones.”

Strong sales of the Droid, Droid Eris, and Blackberry Curve via these promotions helped keep Verizon Wireless’s smartphone sales on par with AT&T in Q1.

According to NPD’s Mobile Phone Track, smartphone sales at AT&T comprised nearly a third of the entire smartphone market (32 percent), followed by Verizon Wireless (30 percent), T-Mobile (17 percent) and Sprint (15 percent).

Please visit NPD web site for more details.

Arun Mysore

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