Android Ascendance

Android beats Apple for Number 2 slot in USA

Arun Mysore

Riding on strong promotion and distribution effort, Android operating system has surged ahead of Apple to take the number-two position among smartphone operating systems, reports The NPD Group.

Riding on strong promotion and distribution effort, Android
operating system has surged ahead of Apple to take the number-two
position among smartphone operating systems, reports The NPD
Group.

Based on unit sales to consumers last quarter the Android
operating system moved into second position at 28 percent ahead of
Apple’s OS (21 percent). RIM leads the market with 36 percent
market share.

“As in the past, carrier distribution and promotion have played
a crucial role in determining smartphone market share,” said Ross
Rubin, executive director of industry analysis for NPD. “In order
to compete with the iPhone, Verizon Wireless has expanded its
buy-one-get-one offer beyond RIM devices to now include all of
their smartphones.”

Strong sales of the Droid, Droid Eris, and Blackberry Curve via
these promotions helped keep Verizon Wireless’s smartphone sales on
par with AT&T in Q1.

According to NPD’s Mobile Phone Track, smartphone sales at
AT&T comprised nearly a third of the entire smartphone market
(32 percent), followed by Verizon Wireless (30 percent), T-Mobile
(17 percent) and Sprint (15 percent).

Please visit NPD web site for more details.

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