Seeing red

Amazon open doors to data warehouse service Redshift

Elliot Bentley

Latest addition to AWS family officially launches with hourly pricing and promises of high performance.

Amazon has today
officially launched Redshift, its new data
warehouse service.

Announced last year at re:Invent conference
, the latest
addition to AWS’ lineup of pay-as-you-go cloud offerings was
previously available only as a “service preview”.

Traditional data warehouses, used to search for relationships
within large quantities of data, were “too expensive and a pain in
the butt to manage” for both large and small companies, claimed AWS
boss Andy Jassy during his opening keynote. He added that existing
data warehouse-as-a-service offerings were inadequate.

Redshift, like AWS’ other offerings, is entirely cloud-based and
can be scaled up on demand. Pricing is hourly, based on the number
and types of nodes used, starting at $0.85 per hour. Amazon promise
high performance, reportedly achieved with massively parallel
processing (MPP) architecture, parallelizing and distributing SQL

As to be expected, Redshift is well-integrated with other AWS
services. Data can be imported directly from Amazon’s proprietary
NoSQL service DynamoDB using a single command, and during
production is automatically backed up to storage service S3. It
also interfaces with a number of existing business
intelligence products
, such as Actuate and Jaspersoft.

Redshift was not the only data warehouse service to be launched at
re:Invent. It came as a surprise to BitYota, who launched a similar
AWS-hosted service later in the same day. Chief Executive Dev Patel

told the Wall Street Journal
that he thought his company’s own
product was “more flexible and easier to manage”.

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