Web vs. Apps

Adobe Survey Finds Web More Popular Than Apps – In Certain Areas

According to a survey conducted by Adobe, people still prefer using the web, rather than apps, for certain activities. The company surveyed 1,200 U.S. consumers about their behaviour and, in the 'products and shopping' and 'media and entertainment' categories, 66% of those surveyed said they preferred the mobile web, to web apps – which weighed in at 34% for these categories.

This news comes after Juniper Research published a report claiming that the annual number of consumer-orientated handset downloads is expected to rise to 25 billion by 2015. Juniper Research placed this figure at 2.6 billion in 2009. Wired took these figures and reacted by asking whether the web was dead. Chris Anderson saw an increasing "move from the wide-open Web to semiclosed platforms that use the Internet for transport but not the browser for display (where)......the screen comes to them, they don't have to go to the screen." Convenience and easy integration into everyday life, is certainly a big plus point in apps' favour, and goes a long way to explaining their popularity.

Despite the encouraging results for fans of the traditional web experience, the Adobe report did find evidence to support part of Juniper Research's theory: when it comes to social media, music and 'self-contained experiences' (defined as things like maps and games) the consumers polled did choose apps over the web. This suggests that consumers switch between the web and apps, depending on the activity – at least at the moment.

Jessica Thornsby

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