What’s the big idea?

Actian launches its Big Data Clear Path Program for faster analytics insights

Coman Hamilton
analytics.1

Actian tell us about how their new analytics program is going to make big data projects easier for all of us

The big data pros at Actian have today launched a brand new analytics platform. Running natively in Hadoop, the Big Data 2.0 Clear Path Program is designed to get big data projects on their feet with blueprint diagrams and pre-built workflows. By no means a little fish in the big data pond, Actian has fast established itself as an industry leader. Although there’s been no shortage of creative solutions in the big data, the Silicon Valley company brought in $138 million in revenue last year from its analytics services and was listed in Forbes’ “Top 10 Big Data Pure-Plays”.

Meanwhile, Oracle has unveiled a software tool that can run a SQL query against Oracle’s own database as well as Hadoop and NoSQL data stores. But Actian’s CMO Ashish Gupta believes its new Clear Path Program will make a difference by helping companies to “maximise the returns from their big data investments”. We spoke to Actian’s Global Director of Product Marketing, Christy Maver, about how their new program scales, and why she thinks it will change how big data insights are shared within companies.

JAX: What kind of improvements to big data analytics can we look forward to in the Clear Path Program?

Christy Maver: The Actian Big Data 2.0 Clear Path Program will accelerate big data analytics by providing companies with a jump start on their analytics projects. Specifically it will make it much easier for organizations to get started with analytics and move existing analytics investments or projects into production.

What have you done to improve accuracy and performance?

When organizations stop sampling and add additional data sources and amounts of data to their analytics programs, results improve. The blueprints were built to help organizations solve common business problems with big data analytics. The Clear Path Program was built to help organizations expand the type and the amount of data they’re currently leveraging to solve problems like customer churn.

The Program takes advantage of the Actian Analytics Platform, which was purpose-built for big data analytics. Accuracy and performance are our platform’s key value proposition. With hundreds of connectors that allow you to connect to all available data sources, you are able to gain more accuracy through your analytics. The platform was built for speed, at any scale, helping to compress the time of the entire analytics lifecycle process, especially around the data preparation (blending and enrichment) part, with our visual and data workflow engine.

Tell us about the library of blueprints that the Clear Path Program features?

We are starting with a set of seven blueprints focusing on customer analytics.  We will add to these over time, focusing on industry-specific analytics challenges. They are used to move the needle on specific KPIs, around customer satisfaction for example. They’re also used to show customers how to address business challenges like customer churn and market basket analysis and next best action, in a big data environment. The new release is focussing on customer analytics. What other areas can Clear Path Program expect to cover in future?

In the coming months, Actian will release industry-specific blueprints, including healthcare and financial services.

What about scalability and future-proof analytics? Can companies and their data grow with the Clear Path Program?

Absolutely. The Actian Analytics Platform was built from the ground up with next-generation software architectures designed to deliver extreme performance and scalability using off-the-shelf commodity hardware.

Because the blueprints are backed and designed for the Actian Analytics Platform, there is potential for unlimited scale and extreme performance. Companies are able to quickly build, deploy and test models, even in the short term, while being assured that they can grow in the long term.

Inaccurate scope and over-ambitiousness is the main cause of failure in big data projects. Is this somewhere where Clear Path Program can help?

Inaccurate scope is often caused by not knowing or understanding the data that is available to you and not knowing how to use it to your advantage properly. The Clear Path Program gives companies a way forward in approaching existing challenges in a new way.

It provides use-case specific sets of methodologies, reference architectures, diagrams and workflows that serve as the foundation for getting companies started in using analytics or enhancing their current use to better optimize their analytics investment and attain business outcomes.

The Big Data 2.0 Clear Path Program was created by the Center of Excellence, Actian’s own team of data scientists chartered with helping expand the reach of data science expertise to even broader audiences with new analytics areas being rolled out over the next year. Our data scientists have done that thinking for customers and put it into the blueprints, which helps to minimize over-ambitiousness.

In what way do you imagine this new program will change everyday analytics processes?

It will truly embed analytics into roles and across the organizations. Analytics projects that are in existence won’t sit siloed with a single person in the organization, with insights to share and no one using them. It will change the way organizations interact with customers and empower business leaders like CMOs in a way that is absolutely critical as their role continues to change and they pick up more responsibility for IT spending.

Photo credit: kenteegardin

Author
Coman Hamilton
Before joining S&S Media Group as Editor of JAXenter.com, Coman completed an M.A. in Cultural Studies and wrote for numerous websites and magazines, as well as several ad agencies. Coman also manages the tech publisher developer.press. // Want to submit a story? Get me at coman[AT]jaxenter.com or linkedin.com/in/comanhamilton
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