Cloud Computing

160 mn consumers to use cloud-based apps by 2015

Arun Mysore

ABI Research’s analysis found that just 11.6% of the US consumer market for online backup/storage services was paid for in 2009.

More than 143 million consumers took advantage of the free or
low-cost applications that reside in the Internet cloud in 2009,
reports a new study from ABI Research, Consumer Cloud
Computing.

Their number is forecast to grow to nearly 160.6 million by the
end of 2015.

Cost and ubiquity major draws for consumers to use cloud
services. ABI Research’s analysis found that just 11.6% of the US
consumer market for online backup/storage services was paid for in
2009.

Most cloud-based backup and storage sites provide consumer
services either entirely free or free at the entry level, but
several do provide a more robust offering on a paid basis.

The ABI Research forecast model indicates that the paid portion
of the sector will grow along with increasing use of netbooks to
replace (or supplement) consumer laptops and other mobile Internet
devices. Other factors supporting growth in the sector include
growing public awareness of cloud computing applications, as well
as disasters that result in utility service disruptions.

Revenue related to consumer use of cloud-based backup/storage
sites will grow from almost $75 million in 2009 to more than $372
million in 2015.

According to ABI Research practice director Larry Fisher, “The
consumer value proposition for many Cloud Computing applications is
simple; they’re free. Most of the 1000+ US consumers responding to
a 2010 ABI Research survey said they were hesitant to pay anything
for use of a cloud-based service site.”

Fisher continues, “Many companies will provide free access to
their web-based applications to consumers in the hope that they’ll
be sufficiently impressed to bring their enthusiasm for these
applications to the businesses for which they work. Commercial
pricing is then based on the number of users and the amount of
storage used.”

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